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"My first rule of consumerism is never to buy anything you can't make your children carry." – Bill Bryson

If you are involved

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in ecommerce it is important to accept the truth that we live in a consumer-driven society.

What this means in practical ter

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ms is your product selection and available services are largely dependent on consumer taste and preference. As more and more c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

onsumers make their way to the worldwide web it is clear that the consumer is in the driver’s seat.

"Whoever said money can't

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

buy happiness simply didn't know where to go shopping." – Bo Derek

There are so many marketing tools for ecommerce websites,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

but if you didn’t start with market research you may be spinning your wheels. When you bring a product to the online market y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou need to be very sure it is something that the consumer wants.

It is possible to bring a new product to the marketplace wit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hout a consumer mandate, but in this case you will need to work at helping your customers and prospects understand why this pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oduct is something they need. Without a felt need on the part of your customers you will likely find few sales.

"Thanksgiving

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is a typically American holiday...The lavish meal is a symbol of the fact that abundant consumption is the result and reward

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of production." – Ayn Rand

Once a consumer understand they don’t have something that they believe they really need there is a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

built-in motivation for a purchase.

This doesn’t mean you should be deceitful in your presentation. In fact, a good presenta

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tion for ecommerce will provide testimonials on how your product has helped others. When there is a correlation between the pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oduct and a remedy the product becomes accessible and desired.

“Thirty-five percent of consumers surveyed said added costs, s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uch as shipping and handling, or lengthy delivery times resulted in their abandoning an online purchase. Sites requesting too

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

much information is another annoyance that drives away 35 percent of buyers surveyed.” – Net IQ Web Trends

Beyond selling a p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

roduct consumers want there may be other issues to consider. 2005 internet usage studies showed that just over 1 billion Inter

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

net users were logged on with about 20% of those sales based in the US. Savvy ecommerce sites are finding ways to offset shipp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing and handling expenses as a means of boosting sales.

The primary directive of ecommerce is finding your niche with a produ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ct that sells and marketing that product effectively to the more than 1 billion potential customers that will log on this year

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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