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The most popular way to reach a customer is through email. Many Internet users only have ac

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cess to email facilities, which means that this is the only way they can be contacted as po

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tential customers. Less popular forms of communication include newsgroups and Internet chat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s. Computer Telephony Integration (CTI) is a next-generation set of tools that is not yet f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ully developed in an affordable form, but will start to become available to small businesse

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s in a few years.

In general, email facilities can speed communications between staff when

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they are away from the office, create more effective communications with other businesses,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and make a company seem much friendlier and more approachable to the public. It is importan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t to note that email is a more informal medium than the conventional post. Indeed, on the I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nternet people tend to "tell it like it is" rather than hiding behind formality and excessi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve politeness.

For most messages a next-day reply is adequate. If the flow of Internet ema

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

il coming into a business is large, it may be worth dedicating an employee to the task of d

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ealing with it. Not answering email queries creates a very bad impression. If a telephone c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

all is not returned most people simply assume someone was too busy to deal with it and will

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in all likelihood, call again about something urgent.

An email takes longer to create tha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n a phone call, and demands more attention. If it is not answered promptly it can reflect b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

adly on a company. Moreover, because of the way information moves quickly on the Internet,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

this can sometimes do significant damage to a company's reputation. Internet email can be u

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sed for receiving sales orders and queries from the public, and sending back suitable repli

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es. It can play a pivotal part in making contact and perhaps negotiating with new suppliers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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