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Email marketing is one of the most affordable (and fastest) ways to get the word out about your company, services and/or products. Unfortunately, far too many

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

businesses don’t take the time to develop the same streamlined professional campaign they would if using a traditional marketing plan.

Whether utilizing toda

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

’s high-tech internet services as a marketing tool, old-fashioned direct mail or a full blown publicity blitz, your marketing strategy should be the same: to s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

read the word about your company and what it offers.

That requires presenting yourself (and your business), in the most professional manner possible to give f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ture customers a reason to “check you out” further. Sending out a poorly thought out email blitz to your customer base, or a shoddy e-zine offering little mor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e than a sales pitch isn’t going to help you stand ahead of the pack among potential clients.

The goal of email marketing isn’t to reach as many people as pos

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ible with a poor message – it’s to show as many people as possible why they can’t live without you and your services. How? By giving them your absolute best!

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Before initiating a new email marketing campaign, watch for these common mistakes:

Failing To Get Permission From Recipients.
You buy a ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ling list, and then you email everyone on it with your email-marketing message or newsletter. Sound like a great idea? It’s not. Unless you have permission

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

from each recipient to send them regular business updates, messages and/or e-zines, it is considered spam and can get you into trouble. .

Offering Little

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r No Real Content.
If all you’re sending recipients are email ads, then they’ll get used to hitting the delete key and never read what you send anyw

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y. Take the time to offer them some useful content in addition to your “pitch.” Tips of the day, industry news updates and the like, are all great ways to in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erest potential customers, while still getting news out about your business.

Making It Too Difficult.
If you want to get people to sign up for you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r email newsletter and updates, make it as easy as possible. Make applications too long, or include too many links and they’ll click off before they ever fini

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h registering.

Using a Personal Email Address.
Nothing screams unprofessional louder than using a personal email in your “reply to.” Always send

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ustomers to your business website for more information.

Assuming People Remember Who You Are.
Even if you have obtained the proper permissions to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

end email marketing information, if you wait too long to get your program started, your recipients may forget who you are and think they are being spammed anyw

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ay.

Ignoring Campaign Reports.
No matter what type of marketing campaign you employ – traditional or technological – follow-up is extremely import

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nt to ensure that you’re marketing strategy is working the way it should. Ignoring trends and statistics will only ensure failure.

Email is an easy, fast and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inexpensive way to market your business, as long as you follow these few simple rules of business etiquette to ensure that your time and energy were well spent

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Results of Poor Cross Cultural Awareness. Having a poor understanding of the influence of cross cultural differences in areas such as management, PR, advertising and negotiations can eventually lead to blunders that can have damaging consequences.

If you really want to be successful with your Marketing efforts you have to think that you don’t want to make a sale, to make a fast buck… you want to make MANY sales that will lead to a long-term income.

You've done your research and have determined that affiliate marketing is a system that works. You know you want to be your own boss and build a successful online business, and affiliate marketing strategies seem to be the best way to effectuate that goal. Now, you feel like you need to make a choice. Is your focus going to be on the production of products and recruitment of affiliates to sell those products, or will you do better on the marketing side as an affiliate?

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