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These days more and more organisations are looking at contacting their client base through email. While arguments over this type of direct marketing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

approach still rage, there is little doubt that email has become a complementary form of promotion, alongside other, more traditional methods. The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eal beauty with email is the speed with which it can be put together and fired off out to hundreds and thousands of recipients. Whether the push beh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ind the email shot is considered legitimate or not, email as a marketing tool is likely to be with us for a long time to come.

Organisations have p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ssibly been enticed by the promise of huge cost savings over tradition print and postal options. This may well be true, but the big issue many tend

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to ignore are the click through and conversion rates. There is a noticeable trade off in the relationship between effort / cost, verses the returns.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

This return on investment (ROI) depends upon many factors, but there is little benefit from saving a bundle compared to other options and in return

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

receiving much less response. While we can discuss issues such as targeted mailing lists…ie customers who are known to have particular interest etc,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

very little discussion surrounds actual email design.

Now that organisations are adopting HTML email, a whole new world is opening up for the talen

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ted designer. To a greater extent we can begin to apply many of the rules we’ve learnt from web site design. While there’ll always be a minority who

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll hate logos, colour and animation, used skilfully, to most these are techniques that can really engage and in turn increase response rates. As wit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h web design we need to consider how to convey the message with the right mix of graphics, text and navigation. It’s doubtful if email will ever be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

onsidered art, although it should be, nevertheless imaginative design will always win out over bland text only variants. Some of this obviously depe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nds upon the audience. Subscribers to a particular update bulletin will not necessarily need all the bells and whistles. But as with other forms of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

arketing, where people need eye-catching enticements, good design is essential.

Some of the best emails are naturally emerging from the large organ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

isations. This doesn’t mean they all score well in the design stakes. In fact some larger concerns are still rather backward in their approach, but

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n the whole there are some great examples to learn from. With the advent of broadband, in the same way web sites have suddenly become more adventuro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

us, so can the email. Now we can attempt to captivate the reader with embedded animation, video or even games for instance. So long as Microsoft doe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n’t apply any more restraints through new versions of Outlook, email can really begin to reach it’s full potential. So the message for those who wan

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t to inject some life into their electronic communications is to think about improving the visual impact of their emails by using good web designers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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