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I subscribe to a several day spa and salon e-newsletters. While I really love the flexibility and ease of sending out e-mailed

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

newsletters, I see too often these common mistakes that hurt more than help the business that is sending out the newsletter. H

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re are some big landmines to avoid in your client newsletter.

1. Typos. I am always surprised to see typos or

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bad grammar in any marketing communication. If it is a one-time event, it may not do major damage. We are all human! But I usua

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly see typos or poor grammar multiple times from the same business. This chronic lack of editing leaves your client questioning

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he quality of your services. If you want to be associated with high-end and quality services, your marketing (which is a writte

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

extension of yourself) absolutely has to reflect that. Double and triple check all printed, e-mailed and web page text prior to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sending it out to your customers.

2. "Sale" in the subject or title. It is almost too easy to want to attract

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ttention with a discount. Who doesn't want to save money? Well, for one YOU do..and that is exactly why you should refrain from

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

basing your marketing on a sale, discount or buy-one-get-one free promotion. Remember that "marketing" does not equal "special d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

al." It is important to realize that clients who visit you because of a discount will only come back when you give them another

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

discount. Basically, only when you pay THEM to make a return appointment. Instead, provide value in other ways by talking about

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hair care or skin care tips, highlighting a recent charity activity to the local community, or provide a small upgrade (such as

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

5 min massage after a scrub) to a specific service. The idea is to give value to your clients in your e-mail communications wit

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

out giving them charity.

3. Erratic e-mail templates. The brand of your business should be communicated in yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r e-mails, and switching newsletter templates every week does not help you do this. I know it is VERY tempting, fun and cheap t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

use the various holiday templates. However, you can relate to the season-du-jour within a customized e-mail template that will

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

deliver a consistent visual memory of your business. Good marketing is heavily dependent upon consistency. And even though it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s a bit boring for you as a business owner, having the same template makes it easier to send out your communications and makes a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bigger long-term impression of you. Custom e-mail templates can be created by your web designer, Constant Contact, or LogoWorks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Taking a funny look at the unfunny tele-service large Australian companies are offering, with their inability to say the magic word.

What is the latest wave on the internet? Internet Marketing of course! Millionaires are created even in their sleep. But there are also many people in internet marketing that are not making any money at all, not to mention the millions of dollars that are spend on training materials and courses

Affiliate marketing has become extremely popular, and ClickBank offers a large and growing network of affiliates to tap into, but only a tiny percentage of them know how to make the most of their web traffic.

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