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Writing emails to your clients and prospects is imperative in today's business scenario. Fancy HTML emails don't always create a good impressio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n about your company and many times they get blocked by spam filters, therefore the need for powerful text email is even more.

Text emails are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

generally used to give an introduction about your product or service to the people who do not know about it in a subdued, business-like manner.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Nevertheless, they have to be effective enough to make people take the right action. Here are six simple steps to achieve that goal:

1

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Use the old trick - start with a question

Find out the major problem your prospect might be facing and start with a statement that a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sks the reader if he faces the same problem. For instance - "Is lack of efficient IT infrastructure management escalating your downtime and dec

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

easing your employees' productivity?" You will be able to grab attention right at the beginning if this question hits the paining nerve.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g>2. Tell them they are not alone

Next, talk about a fact and inform them that they are not the only one challenged by this situation

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Give reliable sources and studies that prove this problem is faced by many people in different forms. Example: "An email marketing study condu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cted by DMA in Q4 2006 states that the deliverability of B2B emails has gone down by 12% and 63% of the marketers in North America want to solv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

this problem at the earliest."

3. Talk about the potential harm

Paint a picture of the problem and what could be the outcom

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of that. If they have not thought about the problem till then, your mail will make them do it. You may write, "If left unmanaged, your simple

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

est problem might slowly eat away your house's foundations and bring it down."

4. This is where you come in

Give a short des

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cription about your solutions and how it can make it all better for your reader. List down a few important benefits and also mention why you ar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

better than your competitors. Make sure you do not write too much about yourself; two-three lines should suffice. And, avoid being a narcissis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

5. Don't forget the call-to-action

To end, inform them what they can achieve by contacting you immediately. It could be a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ree of charge consultation, a free survey, or a discount coupon. There should be a reason why they should contact you at the earliest. Sign off

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

with your name, phone number, link to your website, and email ID.

6. Format it right

Paste the entire email in notepad and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o the formatting manually. Press a hard-enter wherever you need a line break. Make each bullet point using (-) or (*) and give appropriate spac

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng. This is essential part and should not be missed, lest your mail might look odd in some email clients.

Voila your plain text email is ready

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/61997/justotherarticles-StepbyStep-Guide-To-Write-A-Text-Email-Quickly.html">Step-by-Step Guide To Write A Text Email Quickly</a>

BB link (for phorums):
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Thinking strategically is critical to our success. In the first instance, we must develop this mindset in ourselves, as an integral part of our own leadership skill development. Then, we must help the people we work with understand what this means for them and their roles in our business on a day to day basis.

Every major business prepares an annual report. Here's how to make one work for you.

The way that your company logo is displayed is probably the most important part of your over all business presentation and company image. Your logo must always be displayed in a crisp and clean way and if you fail to do this you have missed your golden opportunity to maximize your company’s first impression on the consumer or your potential client.

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