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Making new innovative product might be an easy task; however, reaching the targeted customers about your new product is very difficu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lt.

Consider a case study of Gaming Software. You have spent lot of efforts including your money and made excellent gaming software

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

You have successfully launched your product on your website.

Now check your revenue on sales.

Did you get the customer on the sam

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

day? Were you able to make progress within a week or month or year?

Without proper internet marketing, you cannot make progress.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

We can categorize Internet Product Marketing as followings.

* Through SEO (Search Engine Optimization)

* Through Direct Email Mark

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ting

In the first case, users visit your site through popular search engines, but your site may not be eligible for this marketing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ecause you have recently launched your product and not yet listed in the search list by specific keywords.

Now what is the solution

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

; it is Direct Email Marketing.

How to target your customers by email?

For Email Marketing, you need an online subscription manage

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to collect email ids based on your targeted business and Email Sender Software to send announcements and campaign emails by Text/HT

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

L to your subscribers.

You can use EPractize Labs Business Solutions FREE Online Subscription Manager for your Email Marketing.

ht

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

p://www.epractizelabs.com/enterprise-products-catalog2.html#subscription-manager

Try to collect email ids from Trial download custo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mers and Tell-a-Friend options and maintain for future references. Always use subscription and unsubscription email ids or URLs in t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e email announcements to maintain your email list up-to-date.

SPAM Caution: Do not extract email ids from any unauthorized sites. I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

might result in creating SPAM complaints.

How to deliver your message directly to your targeted customers' inbox using multi-threa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ded connection (not under bulk/spam folders)?

* Use your SMTP account (mail from your organization) and deliver the messages one by

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

one. You may use BCC options; however, the delivering speed and reliability may not be good.

* Use Text messages instead of HTML me

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sages.

* Extract bounced emails and update your email list for future email process.

* Increase the SMTP connection size and send

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

emails simultaneously.

* Make your message as simple as possible to decrease the message content stream size.

You can find the bes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Email Marketing Solutions at

http://www.epractizelabs.com/enterprise-products-catalog2.html

Good Luck!

About the Author : Ganesa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

CEO & CTO EPractize Labs Software. Has extensive experience in Internet Product Marketing, gained from marketing their own products

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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