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In any business, especially online, it’s a well known fact that not all customers are created equal. In the same vain, not all email lists are created equal and you would often hear marketers boasting about the size of their lists, but does s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ize really matter? The answer is a simple, and resounding NO. You can make just as much money with email marketing using a list of 1,000 as you would with a list of 100,000. It's all about how responsive your list actually is.

Email marketin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g (or permission marketing), is still one of the most lucrative ways of making money online. We are all sick and tired of the saying that 'the money is in the list' but as clich?d as it sound, this really is still true. It is however necessar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y that we make some more refined distinctions if we want to tap into this. In opt in email marketing, targeted leads are probably the number one consideration if you want to build a highly responsive list. For far too many marketers the a 1%

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

conversion rate is acceptable. Conversions do not always rely on good copywriting alone. If you give people what they really want, you don't really need to sell them. When opt in email marketing is very targeted and specific, the whole sellin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g process becomes much more synchronized. There is nothing harder than selling someone something that they don't really want or need. There is nothing easier than selling someone something they really want and need.

Working with a highly res

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ponsive mailing list is indeed a very different experience – not only in your approach, but also in the quality and quantity of your contact with them. Marketers with huge, unresponsive lists have to send out three to four emails a week just

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to get some response while those with highly targeted lists can afford to send only one or two emails a month, and they tend to have a much higher response rate. What this comes down to is leverage – doing less work, bagging more sales and ga

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ning more credibility and improving your relationship with your list.

Opt in email marketing targeted at specific products or services can not be that easy to build. List building in itself caries it's own challenges and with the sheer amoun

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t of freebies floating about, it's become quite hard to build any kind of list. In many ways this is the real work behind any successful online business – it's success lies in it's list and the customer relationship that they create, maintain

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and grow.

So, how do you build a highly targeted and highly responsive opt in email list? Well, there are many strategies, but it relies on you drawing up a profile of your ideal customer. What does your ideal customer look like? What does

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

she like and dislike? What is he likely to look for and expect? Once you know exactly who you are talking to, you will find that you are much more natural in your approach to your list and you will be more relaxed because you know them. Altho

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gh this does not sound very important, it does come through in many subtle ways – and this is what makes all the real difference in building rapport with your list. Having huge ‘random’ list is so hard to sell to because you don't know whom y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou are talking to.

Highly responsive opt in email marketing targeted at your ideal customer is the key to success online. The challenge however is in building such a list. This can be a very costly and very time consuming task and there is n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o guarantee that you will be successful. Pay per click tends to be very low level traffic and building a highly responsive list from Adwords is indeed a big challenge tat can be very pricey. Building big websites with sign up offers can be ve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ry time consuming and in very competitive markets this is not really an option. Joint ventures is probably your best bet, but most marketers will be reluctant to give you a crack at their list without some big reward.

The answer, I believe l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

es in co-registration. It is one of the most underused, yet it's potential is massive. With co registration you can build a very targeted, highly responsive opt in marketing list in a very short time. With co-registration you buy subscribers

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and some co-registration services will even give you the option of 'specifying' the kind of customers you want to target. These co-registration services are most often high traffic sites with a lot of credibility which in itself already quali

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fies your leads.

With opt in email marketing targeted leads are everything and with co-registration you can quite literally buy these qualified leads for as little as $0.15 per lead! Not bad if you consider what you might pay for a mere clic

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k in a pay per click campaign. Focus your efforts. Focus your information and focus on your ideal customer. Not only will it make your life easier, but it will probably grow your bank account much quicker than anything else you will do online

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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