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E-mail Marketing & Real Simple Syndication Team Up

E-mail Marketing has flourished and benefited many businesse

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s. Its main benefit is the relationship it builds and keeps with clients. Email Marketing now has a partner that increases its bon

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d, Real Simple Syndication otherwise known as RSS. Discussed below are advantages of both E-mail Marketing and RSS.

E-mai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l Marketing

Simply put E-mail Marketing is a digital way for businesses to communicate with clients and employees. This

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

form of marketing educates those subscribed about: new company information, special offers, upcoming events, and any other benefic

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

al information.

For example a restaurant could include daily, weekly or monthly coupons or discount tickets that have value. No o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne will want to use a coupon for a ‘free pop’ or ‘$1.00 off,’ but they would want to use ’free meal at next visit,’ or ‘$2.00 off

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

any specialty item.’

E-mail marketing can introduce new employees, advertise a weekend or holiday event, and even send birthday v

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ouchers. If a business is expanding, moving or changing its design E-mail Marketing can easily express its new endeavors inexpensi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vely.

As you can see E-mail Marketing can be utilized for many different marketing needs. Most importantly it allows for business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s to keep in touch and build a relationship with its readers. Consumers like to be appreciated for the money they spend on ones pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oducts and services. E-mail marketing does this successfully while offering rewards.

Remember…E-mail Marketing is not SPAM, it is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wanted information by those subscribed, so fill them with quality useful information.

Real Simple Syndication (RSS)
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ong>

RSS benefits are similar to E-mail Marketing, but instead of sending every subscriber the same e-mail your subscribers are a
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ble to pick and choose the themed feeds they desire, allowing customers to have total control of the content they receive. Like e-
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mail marketing subscribers will receive this information through e-mail. Some of the feeds include: blogs, articles, forums, sched
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
les, discounts/specials, and company news.

RSS is in XML format, which is simpler than HTML. XML is supported by a wide variety o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
f applications thus making it easy for anyone to create and share their data.

This direct marketing tool builds and keeps custome
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rs just like e-mail marketing.

E-mail Marketing and Real Simple Syndicat
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ion are great ways to stay in touch with customers. They are both uniquely different and target different types of needs and wants

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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