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Email marketing can be really easy or really hard – and it all depends on how y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou do it. You can buy names or you can build your own list. If you build your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

own list, you can develop a relationship with the people on your list, and then

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

email marketing is really easy.

If you buy your names, you risk breaking all

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

inds of laws, and email marketing is really hard. So key #1 is: build your ow

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

list.

Key #2: Be personal in your emails. I don’t just mean your auto respo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nders’ personalization feature. I mean that instead of calling your subscriber

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

‘one of my subscribers, call them ‘you’. Speak directly to the people on your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

list. Your emails should never look like they came from an auto responder.

K

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y #3: Use good content in your campaign. Give people what they really want to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

read. Before you hit send on your auto responder, ask yourself, would I read t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

his email? If you wouldn’t read it if it came to you, why do you think your su

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

scribers will read it? They probably won’t.

Key #4: Give away free things to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your subscribers. For no good reason – just to do it. And make sure that wha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ever you give them has real value – if it is really worth nothing, then it is n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t a free gift, it is free junk. Give your subscribers real value – they evalua

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te the value of your paid items by the value of your free gifts.

Key #5: You

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ust test everything you do. Test every email. Once per month, drop your lowes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t performing email and add in a better one. Once per month, add an email to yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r campaign. One of my campaigns has 21 emails in it. How many does yours have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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EDC Gold has been called the hottest opportunity on the internet today. But seriously, what’s with all the hype? With all the opportunities out there how do we know that EDC is not blowing smoke and that there actually are people out there doing well with the program?

Many businesses are missing out on a key source of ideas for improvement - their employees. Most professional work environments are organized into some form of hierarchy. This type of structure tends to stifle analysis and questioning from the majority of employees in those organizations - those near the bottom of the org chart. Evaluating processes and operational efficiencies are typically left to managers. The people who are actually participating in those processes, the cogs in the machinery, are often overlooked for insight. This is a mistake, and it behooves both employees and managers to break this trend.

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