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The electronic (e) age is here and with it comes one of the most cost effective marketing tools to promote your practice and communicate with yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur patients...e-mail.

Keeping your name in front of your patients on a regular basis strengthens your existing relationships and establishes cr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dibility and trust, two of the main ingredients needed to attract and retain quality patients.

Use e-mail marketing to announce office events,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

important dental health information and tips, special offers, awards, welcome letters, and even appointment confirmations.

Build and strengthe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

patient relationships. Include your patients in your "dental family" by announcing team members marriages, births, graduations, office trips,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and participation with school or charitable events.

Gathering patient e-mail address can be done by adding an e-mail address field on your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aper New Patient information form and your online patient forms.

For patients of record ask for e-mail addresses as you update/confirm their c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rrent information or simply create a form for patients to write their e-mail addresses.

Make sure you include a "check here to receive more inf

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rmation" box for permission to send e-mails. Note: ALWAYS provide an unsubscribe link in your e-mails to avoid potential issues with unwanted

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e-mails.

The length and tone of your e-mail messages is entirely your choice. It can be a few lines of text or a detailed newsletter or both.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Your newsletter may be semi-monthly, monthly, or even quarterly. Again it's your choice. If you choose once a month, then send once a month.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

..every month.

Choosing the 2nd Tuesday of the month is a good example. Then every 2nd Tuesday of the month...send your information. The ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n thing to remember is once you have made your choice... be consistent!

Remember to always include your web site link and e-mail address in yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur information along with a notice to feel free to forward the information to a friend.

Your content can be written in-house by you or a tea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

member (if time permits), or by outsourcing content to a freelance writer.

Whoever you choose to write the content needs to understand the pu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pose and audience of your newsletter. They are representing you and your practice.

Another great e-mail marketing tool is your e-mail signatur

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. It's your (virtual) online business card. You are (or should be) sending out responses to e-mails every day. Don't just send your e-mail a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd type your name.

Advertise your practice and web site every time an e-mail is sent from your office. Your e-mail signature should include

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our name, office title, practice name, telephone number, e-mail address and most importantly, your web site address.

Remember: Keeping your na

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e in front of your patients is paramount in establishing credibility and trust. With e-mail marketing...It's your practice's golden opportunity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You have all kinds of data. What does it mean? Graphs will give you the answer. By visualizing your data with graphs, you will make the meaning of the data understandable.

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