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I hate to be a sour puss here, because email marketing is so effective, but there are a few

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

things you need to keep in mind when you are email marketing: basically this is an email m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

arketing warning!

An email marketing campaign can be a successful way to spread the word a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bout your business, but there are a few key things to keep in mind. The goal is to attract

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the recipients’ attention, not to become a cyber-pest! Email marketing can be an effective

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

way to both notify current customers about sales, promotions and news, as well as attracti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng new customers to your business.

The first and most important aspect of this kind of mar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eting is permission. While it may seem like simple common sense, getting the permission of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your recipients is critical to fostering a positive relationship with them. Foregoing thi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s step could lead to customers’ feelings of being pestered and invaded, which could lead to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a loss of trust in your business and negative word-of-mouth – both of which are disastrous

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to any business.

Also, keep your customers’ email addresses private. Do not distribute li

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sts of your customers to other business, even if their willing to purchase these lists seem

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s like a good financial decision, it too can result in a loss of trust on the part of the c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

stomer. In addition, make sure your customers know that you are committed to keeping their

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

information private. Clearly outline your privacy statement near the top of your email so

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that there is no doubt as to whether it will be seen. When customers see that you have ta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en the time to ensure their privacy, they feel more comfortable. Further, this privacy sta

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tement holds you more accountable for your customers’ safety.

Treat your email marketing l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eads confidential and use them only in lawful ways, and this warning has served its purpose

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Master salespeople are always looking for a performance edge. One of the tools that they employ is surveying their client base especially shortly after a sale is completed. National companies do it all the time. Some small companies do too. Most average salespeople don't bother. That is a critical mistake and here's why.

Canadians are increasingly part of a global world. Canada itself is a fascinating mix of different cultures and ethnic backgrounds. This diversity brings a richness that offers opportunities for both occupational and personal growth.

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