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In todays environment we all get too many e-mails that we prefer to not receive. Ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ny are spam, some are even from people who have found us that we prefer to not commu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

icate with. One thing is clear though, when sending e-mail you hope that your e-ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l does not fall into either of those categories causing your e-mail to possibly not

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

et opened.

All too often onliners misuse the Subject: field thereby hindering the p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tential of their e-mail being opened resulting in their messages being deleted or se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t to trash. A recent study reflects that 41.1% of recipients determine whether they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

open an e-mail by virtue of the Subject: field!

Follow these three simple Subject:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ield tips to give your e-mails the best chance of being opened:

Always

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nclude an appropriate, short and accurate Subject:. Many e-mail programs a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to delete subjectless e-mail to Junk/Trash. You also want to avoid using words such

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

as hello, hi and help as these may trigger spam filters.

Type your subje

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t with appropriate capitalization and structure. All small case or all caps gives t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e impression of being spam (not to mention lack of business technology skills).

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Refrain from using common terms abused by spammers in your subject and/or fir

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t paragraph of your e-mail. You know what they are - you see them every day. Many

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pam filters track these terms and may inadvertently send your e-mail right to Trash.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

/li>

Remember, when using any sort of spam software or filtering system, b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fore you purge your trash, it doesn't hurt to take a quick peak to see if any e-ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l is in fact from folks you know or recognize who didn't follow the guidelines above

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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