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To maintain customer loyalty, you have got to offer the customer something; give them plenty of reasons to come back to y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

our business. There are plenty of typical marketing promotions available to businesses today. The only problem is…you us

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ually only do one at a time. Why not hit your customers with everything you’ve got? Give them your best offers, not onl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y that, give them all at once, and give them reasons to give you repeat sales. Email marketing can help your business ac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hieve its goals by offering several promotional tools and incentives for your customers.

Promotional Tools and I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

centives

Built into email marketing campaigns are several useful tools to help blow your sal

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es through the roof! With email marketing you can…Inform your customers about what is going on in your stores with

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng>discount sales promotions. Tell them what’s new on the menu this week by including menu specials
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rong>. Include a detailed newsletter with your personalized email campaign informing the customer of an
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
y changes or events within the company. Keep customers rushing in by offering them exclusive coupons th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ough email! Give customers gift cards for the holidays or any special occasion. And speaking of the ho
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
lidays, why not send them seasonal greetings to remind them that you care about their business!

Does yo
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ur business have several locations? Has it recently relocated? Include maps to all locations,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
directions, and hours of operation in your email campaign. Add a list of new products
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
or services. Let the customer browse your products and Incorporate full color catalogs in your
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
emails! Contests, sweepstakes, invitations, thank-you letters…the list of possibilities is endless!

Don’t Get L
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
eft Behind

Being able to utilize an endless list of marketing tools in one email is of great
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
advantage to any business. Including your competition. Get involved in
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
"_blank">email marketing before they do! There are thousands of company’s taking advantage of this great business op
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
portunity. Email marketing is the future of business and customer loyalty. Find out how your business can benefit today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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