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You own an online business and you know that to make money you need a list of people, a list of passionate buyers who are hungry for your offer and will devour it when you send it out.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

How do you create such a list? And even more important how do you maintain your list of prospects? It’s not as easy as you probably thought at first. You must have a squeeze page where p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ople opt in to your list. On that page you should tell your prospects that the information they provide will be kept private and that they will receive only the newsletters they subscrib

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e to but not a whole lot of spam from different sources.

Don’t forget to use the double opt in model because people may not remember that they opted in to your list. Using the double op

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

-in method you ensure that all people on your list gave you the permission to send them your emails. Your auto-responder email messages should be mini sales letters including a solid con

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ent to keep your list subscribed. And finally, you want to send the emails at a regular basis, but not too often, so your subscribers don't forget who you are, or worse, get overwhelmed

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

by your messages.

It requires much time, testing and measuring to choose the right email marketing strategy and set it up in the right way but it is well worth the efforts in the end.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

et’s talk now about 3 simple but incredibly important rules to set you on the right path with the email newsletter:

1. Keep the lines width up to 65 characters.

Most people read many e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ails every day. So, your purpose is to compose your email message so that it is not boring or fatiguing to read. The last thing that your recipient wants to do is scrolling his eyes from

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

one side of the screen to the other. No matter how good your content is, if it is fatiguing to read, it risks to be abandoned after a few lines.

The optimum width of the line is around

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

65 characters.

You just type 65 symbols, for example asterisks or dashes, across the top and then measure your text returns against this. MS Outlook Express, NoteTab and some other emai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

programs allow you set the line wrap to any character width you require. So, you don’t have to hit enter every time you think you need to.

Another thing to keep in mind is that some em

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ail programs force line wrapping at 60 to 65 characters on emails received. So if you send an email wrapped at 100 characters your reader will receive an email that is broken down. This

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

akes it look unprofessional.

2. Don’t write in ALL CAPS.

It’s bad email etiquette. It’s like you’re shouting at your reader. Nobody likes to be shouted at and if you are trying to sell

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

something at the same time, you won't make any sales, and even worse, you may lose some subscribers.

Some caps, underlining and bolding is necessary but don’t abuse it! Too many caps, e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

xclamation points, underlining and bolding work against you. An email all in caps would destroy the reader’s confidence very quickly.

3. Check your spelling and grammar.

Have you ever

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

een a website, sales page or email with spelling mistakes? What do you think about the professionalism of the owner or email sender?

Some people may not pay attention to the mistakes, b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t for some people one spelling mistake will completely destroy the credibility of the message.

It is very important to spell check your messages before sending them. And even better if

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you have someone else to proof read your message before you send it out. A fresh look always helps discover the slips and mistakes that you might miss. Your reputation and sales are in d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rect proportion with your messages. The better your message is, the higher the credibility of your readers is and, thus, more sales you make. So, take the time to get it absolutely right

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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All-in-all, trucking is an enjoyable job. People from all walks of life become truckers and a lot of people who don't ever get into trucking wish they had. These few tips can make the difference between a job you enjoy and a job you merely endure.

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

In this last of a two part series on packaging that can be a real pain, we'll take a look at some more packaging nightmares from cereal boxes to Life Saver wrappers.

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