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Here's the story...

So you're at a party, you chat with friends, mingle, talk with more friends and then, suddenly, you see them... across a crowded room

You chat to her, she chats to you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and everything seems to fall into place... you're getting on great.

What now?

So with that analogy....

Someone is surfing the internet and finds this great website (you). So this person

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is loving your website, they are clicking on this page and that and making mental notes on what they would like to read next or even buy...

Then the phone rings, the door buzzes or the boss walks into the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

office...

Your visitor quickly clicks off the internet and bang... they've lost you forever...

Will they remember your url
Will they remember how they happened to find you?
Are th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ey destined to search the 'once seen' search engine looking for your website for ever more?Back to the party

So you and the person, you're attracted to, are getting on brilliantl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y. You've loads in common, they're witty, intelligent attractive...

What happens now?

You exchange telephone numbers or email addresses ... right?

Well of course you do - if you didn't then how w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ould you meet up again?

Bet you can see where this is leading.

You see you know that you've had a great time, but you're not in love or anything.

You'd like to repeat the experience again, but a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

so you want to meet this person in different circumstances to see if you like them as much as you first did.

Perhaps you need to meet them a few times before you're sure it might go somewhere...

So you me

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

et once, twice or more times and begin to get to know each other, get to trust each other and ...

Website marketers know that most people need 7 or so exposures to ads, recommendations or new ideas before

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

they begin to trust and then consider buying or committing to something.

SO!

Well this is where an Autoresponder makes it's entrance.

It's no accident that the most important tool every successful websit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e marketer uses is an autoresponder.

What are Autoresponders?

Autoresponders are simple but essential website marketing tools to help you to grow your business on line.

But what

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

does an autoresponder actually do?

At it's most basic it is a piece of software or a tool that allows website owners to send e-mails or newsletters automatically.

No it wont write them for you...

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

perhaps that's a matter of time though!

What it does is respond to your visitors website enquiries.

But a more advanced & financially useful way of using autoresponders is to create a sequence of pre-pre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pared emails and then load them into your autoresponder.

Whenever a visitor, to your website, fills in a form and opts into your newsletter, free weekly course, hint & tips, etc The autoresponder handles t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e whole process of recording their email and other details, and then sending out the information that you have loaded into the autoresponder.

You can control the number and frequency that those ema

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ils, newsletters or what ever get sent out.

You can send out a special newsletter to every member on your email list... you'll hear more about the 'List' as we go on... at the click of the mouse.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

The autoresponder even handles people who no longer wish to subscribe to your regular newsletter or other communication.

This allows you to build highly targeted lists almost automatically wh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ile you are free to get on with other jobs that will make you money.

Your website visitors get nice friendly emails, did I mention that you can personalise the emails so that every person is greeted by the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ir own name... and you can ensure that they never forget your url because you keep in contact with them.

So now can you see why this is the most important website marekting tool to have!

Read more about a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

utoresponders and how they can increase your revenue and conversion rates of visitors to buyers see the author bio box

Keywords: autoresponders,follow-up emails,follow-up marketing,opt-in list,opt-in lists

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Marketing for an Industry Association is very difficult because there are a limited number of businesses in each industry and only a percentage of those businesses are willing to join an association. Also many industry associations compete against each other and in some cases there are several Industry Associations for a single industry.

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