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Email addresses are just as important today as toll-free numbers were in the past.

Why? I would rather call 1-800-FLOWE

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

RS than 1-800-476-8874, for two reasons. First, it’s easier to remember. Second, and more importantly, the text version

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ells me that the company has put more of an effort into setting up their business. I think the same is true of email add

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

resses. I would sooner email sales@flowers.com than flowers@rogers.com or flowers691@hotmail.com.

Many of you are still

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

using rogers.com, sympatico.com, hotmail.com, and yahoo.ca addresses. My guess is that you’re doing so because you think

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you need a website in order to have your own domain name. Good news—this is not the case! Thanks to services provided b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

several companies, you can have your domain name and eat it too. (Ok, I know that was lame, but I’m sure you get the id

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ea.)

While there are many ways to get a custom domain name (www.yourdomainname.com) without having a website, I’ll focu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on two companies that, together, allow you to do this for about $10 a year. One you probably haven’t heard of: Godaddy.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The other, I can say with absolute certainty, you have: Google. Need more than one email addresses? No problem. That s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me $10 dollars gets you up to 50 email addresses.

Now you’re probably asking: how do I do this?

Step 1: Visit www.goda

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ddy.com and search for a domain name that suits you and your business. When you’ve found one, it costs roughly $10 per y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ar to “own your piece of the internet” by registering the name. If you register the name for a longer period, you can sa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve some money. If you’re looking to get a .ca domain name instead of a .com, email me and I’ll point you in the right di

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ection.

Step 2: Visit www.google.com/a/ and sign up—for free—for Google Apps for Your Domain. Google Apps provides you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

with 50 email accounts for your domain name. You can access these email accounts using Google’s Gmail online interface,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r you can use any email application on your PC or Mac. You can also set up a customizable start page, private-labelled G

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oogle Calendar, and Google Page Creator for your domain. This last one allows you to create a simple web page for your d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

main using a what-you-see-is-what-you-get design tool.

Did I mention all this will only cost you $10 A YEAR? You no lon

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ger have an excuse to use anything but your custom domain name email addresses.

And yes, I use Google Apps for my email

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Which would you rather have working for you? 1) Your best salesperson talking to a prospect, or 2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients saying that you hung the moon.

Success in sales depends directly on your ability to make yourself, and create a positive experience for your customers. The following 9 Tips are some of the best - and easiest - ways I know to help you create a more positive customer experience.

Your auction headline/title is the most important part of your auction. Here are some ideas and tips to insure your headline attracts potential buyers and makes them click through to read your description.

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