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Email marketing involves a great deal more than sales messages. It’s multi-faceted and multi-talented. And if you enjoy thinking outside the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

box, it’s a marketing tool you can have fun with, developing your own email marketing ideas.

In the meantime, some of these email marketin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ideas might be obvious, some might surprise you:

1. Get higher response rates by using email lists that reach small but very specific grou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s of people, tailoring messages to their particular concerns, interests and desires.

2. Stay in touch with the people more likely than any

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ther group to buy your goods and services – your existing customers – by capturing their email address (with permission, of course) at the t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ime of sale.

3. Build your own email list of potential customers by starting a free email newsletter (ezine) on a subject closely related t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your products and expertise.

4. Promote your email newsletter – and get links to your website – by submitting details of your newsletter t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ezine directories.

5. Generate long-term sales and minimise unsubscribe rates by providing a consistently relevant and useful newsletter t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at builds trust and loyalty.

6. Build an email list of potential customers quickly and easily by adding a sign-up page to your website offe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ring details by email of special offers and new products – simpler and less time-consuming than writing a newsletter.

7. Get inbound links

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd traffic to your website by submitting articles to article-sharing directories used as a source of content by other email newsletters and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ebsites.

8. Get inbound links as well as sales by advertising in web-based ezines which have back issues - including your ad and a link to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our website – available to view online.

9. Save money and increase response rates in more expensive marketing channels by using low-cost em

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ail marketing options to test your ads (e.g., ezine classified ads are similar in size and format to Google AdWords.)

10. Expand your email

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

list and generate sales by offering a genuinely useful series of emails (e.g. a “mini-course”) to be sent by autoresponder over a period of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ime, promoting a relevant product or service in each message.

11. Maximise the reach and potential of email promotions by inviting recipien

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to “forward this message” to friends/colleagues.

12. Build brand image and awareness by including a simple statement about your business

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and how it differs from the competition in each and every email.

These are just a few ideas for email marketing, designed to show how email

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

marketing can achieve much more than sales.

Email marketing is also highly affordable. In fact, all the above ideas can be put into action

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or free. So, feel free to make the most of them, and encouraged to develop your own email marketing ideas.

Copyright 2007 Caroline Mackenzi

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Does it makes sense to go solo as a consultant? Well depending on the work you do it sure might. You see going solo has lots of advantages and perks and you can choose your clients, generally command a higher rate and enjoy what you do because you are choosing when and where you work. There are huge advantages to becoming a solo professional and there are too some time issues you will have to over come.

Negotiating online is different from communicating in person. First of all, it is not done in real time. Communicating online is by definition a delayed process. One party sends an email and then waits for a response. Since you cannot see or hear the other person, you are getting all your cues from the online message. Because you are typing and thinking at the same time, it is easy to make mistakes which only get noticed after you have already sent it. Here are five rules that apply to negotiating via email.

Electronic Commerce is not a new phenomenon in developed world but the countries like Pakistan who has yet not proper infrastructure available to create atmosphere where technological complexities could be solved by laws. The rapid change in trade tactic and methodologies has made it imperative for taxation revenue collecting Administration to bring revolutionary changes in tax collection procedure to combat tax evasion by e-commerce transaction

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