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How to Write Referral Letters

In referral letters, my main goal is to get my subsc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

riber to click a link to another page, whether that is another web site, a sales pa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge, or a squeeze page for another opt in email list.

In this case, I simply write

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he email in such a way that I am adding credibility to the product offered. Now on

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e thing that is important here, is that you do not use hype. The problem with hype

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is that not everyone thinks the same way you do about a certain type of product or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sales page. If you use hype, and the subscriber does not like what they see, you h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ave lost some credibility with your subscriber. If you do not use hype, just nonch

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lant language, then when they get to the sales page, if they really like it, then t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hey appreciate you, if not, no harm done.

Here is a sample referral letter:

Dear

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

name of subscriber):

A fellow (title related to your niche) of mine has recently r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eleased a new (type of niche product) and I thought that you should see it.

(inser

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t link to product or sales page)

To your success,

Sean Mize

Now you may have not

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ced by now that I like to use shorter script to get people to click links. I find

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that my click-through rates are consistently high with shorter script, and I believ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that many times on longer script, they are simply scrolling to the bottom to get t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o the link, anyhow (I know I do it), so why should I spend hours crafting long emai

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ls that aren’t even going to get read? I would far rather spend my time (and I thi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k you should too) writing articles and web content. I think the return on your tim

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e is far higher, and will have a stronger long-term impact than writing long emails

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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