Just Other Articles - Internet and Businesses Online

The day you hung out your shingle as an entrepreneur, you also took on the job of marketer. The minute you stop marketing yourself is when your pr0fits dry up, so you may as well get used to your role. If you don't let people know what your bus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

iness has to offer, you will NOT run a thriving business. You may not want to hear this - in fact it may even make you mad. But a great way to let people know you have something special for them is through a solo-mailing (an email with a single

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

offer sent to your permission-based list of subscribers).

Solo-mailings are so prolific because they WORK. While I don't advocate abusing your list by sending them more than a few times per month they ARE effective when done correctly. They ha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve kind of a bad rep because some marketers have a "buy or die" attitude. They send solos out daily or every couple of days until you either buy or unsubscribe. They aren't worried about building loyalty and trust. They just want a quick buck.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I do not share this philosophy.) Even when you 0ffer something of great value I've found three definite trends you can count on with a solo-mailing:

You WILL get unsubscribes 2. You WILL get hate mail 3. You WILL make m0ney

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is number 3 that I want you to laser focus on. See, I WANT you to make m0ney. Since you have entrusted me with your email address, I consider it my job to show you as many tactics as I have learned about how to run a successful online business.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

That being said, here are the 5 keys to making solo-emailing work for YOU:

Attention-grabbing subject line. Do you sort through your email and select "delete" without even opening some? Me too. But if the subject line is intriguing the email

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s much more likely to get read. It's really the headline for your email. Also try to keep the number of characters on the short side so the words don't get cut off in the email program. Here are the maximum subject line lengths for some commonl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y used email programs:

Outlook: 64 characters
AOL: 52 characters
Hotmail: 45 characters
Yahoo: 80 characters

Some of my more successful subject lines were:

I'm not that kind of girl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

i>She didn't want me to tell!

May I critique your copy?

How to get *lucky* on Valentine's Day

Are you in?

Remember, you're competing with hundreds of other emails so make your subject line strong.

2. Take it

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Personal. Studies show an increase in response when first names are used in the copy. Think about it. If you were in a busy airport and you heard someone holler out your name, wouldn't you turn to see who it was? Of course you would. Works in e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mail too. (Techno Tip: The code looks like this: Linda but when it comes out it reads as the subscriber's first name. You have to use a delivery system that supports this mail merge tactic. Personally I use Kickstart Cart but there are many oth

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r solutions out there.)

3. Dazzle them with your hook. Nothing kills a sale faster than boring copy. So throw in a little soft shoe entertainment. Give your readers a reason why you are having this special sa!e or 0ffer. Tell them a (brief) st

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ory. Marketer Jason Potash (www.articleannouncer.com) does an excellent job with hooks. One email explains how he needs his subscribers help to get him out of the doghouse with his wife...so they should buy his product. Tellman Knudson (www.lis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

crusade.com) caught my attention with a tale of how he was unable to sleep at night...so I should buy his product. Perry Marshall (www.perrymarshall.com) spun a brilliant story of how as a kid he wanted a robot to do his chores for him but that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

was just a fantasy; today he knows copywriting is as close as you get to an effortless marketing solution...so you should sign up for his teleseminar. All of these hooks tie back into the 0ffer. A good story keeps them reading.

4. Don't forget

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the 0ffer! Let's have a little chat between the two of us, k? The purpose of your solo-mailing is to generate c@sh. So remember to ask for it. Allow me to grant you permission to ask for business. Poof! It is okay to ask for business. It is ok

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y to market. It is okay to make m0ney. You, like me, are in business to make a living, correct? So marketing ourselves is a given. I expect to be marketed to...and so should you. Like the late, great Ray Charles said, "If you think in pennies,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you get pennies. But when you think in dollars, you get dollars."

5. Make your P.S. work harder. Your post script, or P.S. is a very highly read bit of copy. It's that last afterthought of the email. And our eyes are drawn to it like a magnet

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o steel. So this is a great place to encourage them to take action NOW and place the 0rder l!nk. Even scanners are likely to read the P.S.

For better or for worse, we are all in sales. So face your fears, gulp hard and get out there and market

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/62254/justotherarticles-Keys-to-Writing-a-Solo-Email.html">Keys to Writing a Solo Email</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/62254/justotherarticles-Keys-to-Writing-a-Solo-Email.html]Keys to Writing a Solo Email[/url]

Many people left what seemed to be excellence future in their MLM Company because of conflict among their up-lines, down-lines and even side-lines. What seemed to be a perfect compensation scheme, being manipulated by some leaders for their own advantages!

An introductory call is usually fairly short. You generally do not have the time to thoroughly question your prospect and then also move on to your next step, setting that introductory meeting. So, how do you gather enough information to qualify your prospect and, at the same time, set up the meeting? Read more to find out!

CBMall is created by a well known Internet marketer and entrepreneur, Jeff Mulligan. Jeff claims that is it he most powerful, profitable cut and paste system out there for anyone to earn an automated income online. Just how true is his claim...

Tags

Links

Just Other Articles - Keys to Writing a Solo Email

Related Articles: