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Have you ever been on a person's mailing list who repeatedly sends you the same

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

offer over and over again? This is the fastest way to lose subscribers. You

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

should make your messages useful and provide your readers with something educat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

onal to read. Sure every now and then you are going to want to remind them abo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut the product you are selling, and that is normal.

I just un-subscribed from

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

list that started out great with lots of good information, but soon the well r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an dry and I was getting two sales letters a day. This brings up a debate. Mo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

st marketers will say that the list is there for the purpose of presenting offe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s and trying to make money from sales. Some marketers will assault their list

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

while others subtly coax them into buying.

I prefer the second method because

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

personally would rather buy from someone who is honest and not a money hungry

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

annoyance. Sure you may make some money with all of those sales letters, but t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he rest of your list is going to head for the hills. The most successful appro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ch would be to regularly send a product reminder along with some helpful inform

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ation. Make your subscribers know that your product is worth the money because

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your free information is of high quality. Be sure not to skimp on the quality

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of your free material because this is what your readers will be judging you wit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h.

Use common sense when mailing your list offers. Think about what you would

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or would not want to see in your mailbox if you were a subscriber. Remember yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur list will come back and buy time and time again as long as it is still there

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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