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According to Forrester Research, internet users spend more than 35 percent of their time with emails. Thus, emails have enorm

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ous potential as far as building and managing customer relationship is concerned. Perhaps, that’s the reason why email market

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing has become the new catchphrase among entrepreneurs. However, despite of its benefits, email marketing is inflicted with c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ountless challenges. Some of the major challenges of email marketing are as follows:

Quality of Email Addresses

The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

greatest challenge associated with email marketing is compilation of the list of email addresses. Lack of proper email-addres

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s list is one of the main reasons for the failure of email marketing campaign. Hence, when you prepare the list of email addr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

esses, one of the first things that you should do is to test the quality of email addresses. You should gain customer’s permi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sion to use his/her email address.

One commonly used method to do so is to send an automatic message informing the customer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that you intend to add his/her email address to your list and ask them to confirm the acceptance of your offer. Another techn

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ique is to request the customer to enter his/her email address twice. These easy techniques will help you to compile an authe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ntic list of email addresses for your email marketing campaign.

Informing and Gaining Customer Permission

Merely pre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

paring a list of email addresses is not enough. It’s your duty to inform the customer how you intend to use his/her email add

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ress and then seek his/her permission to use the address in that manner. This process is important because it will protect yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

u from undergoing unnecessary trepidations like lawsuits and financial losses. Moreover, your reputation will also not be adv

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rsely affected by the label of spammer.

Maintenance of Email-Address List

Your email marketing campaign can never be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

successful unless you maintain regular contact with your customers. Regular maintenance of email-address list is the only wa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y out. Keep in mind that email address list is a perishable commodity. NFO Research Group found that approximately 32 percent

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of customers change their email addresses after a year. Hence, it is essential to check the validity of email addresses regu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

larly.

You should provide your customers easy methods to update their email addresses. Furthermore, you should also provide

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ways to reaffirm what kind of information your customer has agreed to accept. This step will not only help you to protect you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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After the performance of an employee is appraised, the superior should inform the employee about the level of the employee’s performance, the reason for the need for improvement of performance, and the methods of this improvement. The superior should counsel the employee about his performance and the methods of improving it.

I say public relations can be a matter of survival for your organization. So, to me, making your business a success is a lot over which to raise much ado!

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