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A lot of people have been asking this same question over and over again regarding email marketing campaign. The question is this, "On which day and time should

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

I send out my email promotion campaign?" Does that sound too familiar to you? Or are you one of those who are asking as well?

Or perhaps, you may have heard

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or learned that the best day and time is from Tuesday to Thursday and between 10am to 2pm. The reasons I could possibly think of for this suggestion could be t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

his. People will be feeling Monday Blues on Monday and will most likely not be motivated to buy anything. On Friday, people will be having week-end mood and on

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly think of what to do during the week ends. They might say, "I will buy later". Whereas on Saturday and Sunday, people will not want to be disturbed by the a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dvertisement.

In general, these reasons sound logical and I believe that surveys and studies must have been carried out by the industries. The results could b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e right and this could be just the industry average. However, this result may not fit into your target market. You definitely do not want to tap into the avera

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ge traffic time slot for your target market. You would want to aim for the time slot that you can gain maximum traffic. Why should you settle for less if you c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an get the maximum traffic at your own day and time? In the worst case, you many not even get the average traffic when you follow the suggestions.

So, should

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you follow this guideline? This is, strictly follow the Tuesday to Thursday, 10am to 2pm rules? Probably not. Why? This is because you have to see which marke

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t segment you are targeting. As you are aware, from 10am to 2pm, the 16 year-old are still in school. So, if you are targeting the 16 year-old, you many have t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o use other more appropriate day and time.

As you can see from the example, the day and time to send out email promotion will largely depends on your target m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

arket. The general rules many not be applicable to your target market.

As mentioned before, when do you send out your email promotion campaign will depend on

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the availability of your target audience to read them. Apart from analyzing your target market's behavior, one other more definite method to check which day an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d time to send email to your target market is to check your web site traffic. You can check your web log and see at what time and day your web site receives t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he most traffic. Use those information and set the day and time for your email promotion campaign. This is one of the most fool-prove way to determine the day

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and time.

You have to capitalize the day and time where your website receives the maximum traffic and try to convert them in buying customers. If you are mana

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ging your own website, you should not have any problem collecting these information.

There is absolutely no reason why you should following the industry rules

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

if you have your own set of rules that works for you. Set your own day and time for you email promotion campaign based on your actual traffic data is the best

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

policy. For more information, please visit Marketing Tips

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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