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This is one of the most important, and yet I think one of the most overlooked aspects of an effective campaign.

You have heard the idea that you are only as strong as your weakest link. And I think that that is very true

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

online. If you write great articles, great squeeze page script, but lousy emails, all of that work goes to waste. Same thing with the sales page or any other ‘link’ in your system.

But there is one thing that I think is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

important but overlooked. And this is the idea of the relationship that you form with your subscribers. You see, I really believe that there is a relationship, a connection that develops between you and your reader, your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ubscriber.

If you do not already believe that, think about this. You receive a few emails a day. I receive hundreds a day (maybe you do too, if you have been in this business long). I am subscribed to probably 200 opt i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n lists. So I get maybe 100 emails a day promoting something.

I consistently open emails from the same few marketers every day! And if I think about the people whose emails I open consistently, I notice that they all hav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the same type of personality that I do – a very hard-driving, demanding personality. Is that a coincidence? I think not. I think it is because I am able to better develop a relationship with people who think and feel th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e same way that I do.

So I think that what happens, at the very beginning, is that the person reading my articles that I use as my primary source of traffic, if they connect with me, they click into my squeeze page. If th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ey do not click with me, if they do not relate to me and my writing style, they click out of the page, and I never see them again. So there is kind of a selection process that is going on there that predisposes people who

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

et onto my list, to already have a bond with me.

Now, once they are on my list, they receive emails that are handwritten by me. I have found that, in general, if I send out a canned email from one of my affiliate partners

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

, even if I put my name on it, the click through rate is a lot lower. Why? I think that it is because they are not relating to me the same way – my language is different in that email – because it isn’t me!

The same thin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I believe happens with the sales pages. I have sales pages that I have written that convert to my list at up to 15%! That is incredible and almost unheard of, but I think that it is only because of the connection with my

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

style.

So all of that said, I think that you have to learn to write all of your own content. Or, if someone else is going to write your content, have them write it all. Now, your subscribers will be bonding with the oth

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er writers’ style, not yours, but that is okay, as long as the writer is consistent. I think that one of the worst things to do is to buy content articles and then send the visitor to a squeeze page you wrote, and then hav

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

canned emails. Or if you write your articles, but someone else wrote your squeeze page – I think that your conversion rate on that squeeze page is going to be a lot lower than if you wrote it yourself. Now you may be thi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nking, well I cannot write a squeeze page. If you can write an article, you can write a squeeze page. Sure, maybe it will stretch you some, but I think that if you are reading this, you are probably willing to be stretched

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a little anyway.

One example here – a crazy one, but it will make the point.

Imagine a single guy who wants a date. He doesn’t have the guts to get a phone number from a girl, so he asks his best friend to go get the pho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ne number. The friend uses the first guys’ name as his own, and gets the phone number. Then, this guy asks another friend to call the girl and secure a date for him. Now, already the odds are going down that the date wil

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l even occur, because the connection between the girl and the guy that actually got the phone number will be different than the connection between the girl and the new guy on the phone. But just imagine that the second guy

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gets the date – and then can you imagine what happens when the original guy shows up for the date! Now, this is a crazy scenario, but I think that it shows the importance of connection – often it has nothing to do with the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

actual words spoken, but just with the attitude, an unspoken connection between two people.

And I think that that connection is critical online. All of that to say – learn to write, and then write all of your own content

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every once in a while I come across a business that doesn’t just stand out visibly but is truly outstanding in every sense. A business that has somehow created a great Team of people, a business that has mastered the art of delighting it s customers, a business that is achieving spectacular growth and profits.

Writing a business plan - why you should have one and why it is better for a professional business planning company write it with you.

Business and the role of ethical principles in it has been and will be a topic that can fuel a lot of debates and economical derivations cutting across political, cultural, economic and ideological lines surpassing geographic and linguistic barriers. The terminology changes according to the context and the nature and scope of the subject acquires entirely different dimensions when it comes to engaging business and ethics. The notion of a healthy inter play between business and ethical principles is undoubtedly relevant in this context of engulfing globalisation, the only question remaining where the lines of ethics in business are to be drawn the same time safeguarding interests of the former and giving latter its due space.

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Just Other Articles - Email Marketing - Why You Must Maintain Consistency and Congruency in Your Entire Opt In Process

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