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Every internet marketer will be proud to tell how big their list is. 80,000 subscribers... 200,000 subscribers... But how much response they will be getting if

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

they sent an email campaign?

Its not the number of emails you have in the database. Its the quality of the list. The more squeaky clean your list is, more prof

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ts you will get.

Here are some tips to maintain your list quality:

1. Use double opt-in. This way you can make sure that email is valid. The software you are u

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sing should be able to send a confirmation message, so subscriber will click on it to confirm their subscription.

Simply defined as sending solicited email to y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur opt-in list. Webmasters has to keep a form on their websit(s). Prospects if they want to receive email from that webmaster, they will enter their name and e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mail address to subscribe. This in-house built list is safest to do email marketing with.

How to get them sign up? Buy a mailing list manager software. http:/

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml Create a mailing list there. Copy and paste the html code on your website. Use double opt-in.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Means subscribers has to click on the link provided to them in their initial email.

2. Deal with Bounces mercilessly. Delete bounces... period. But make sure

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

its a hard bounce. Hard bounce is when recipient mail server rejects your email. Soft bounce is when your email accepted by recepient's mail server but bounced

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

back because of reasons like mail box is full, your message is large than receiving mail server upper limit etc. Make sure to configure your list manager to t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y to send the messages few times before you delete the email addresses.

3. Try to avoid free email accounts. Its a little hard to implement. Because now a day

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s most people use a free email account like hotmail, yahoo.com though they have their own domains. This is because they don't want to expose themselves or they

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

might be affraid that publisher of the list might send junk or spam to them. So think of pros and cons the situation and follow this tip.

4. Provide an option

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for subscribers to change their email address. Some list management software or services provide a link to your subscriber details and lists he opted for. Fro

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

there he can change his email address. This way its easy for them to update their profile.

5. Validating the domain. While accepting an email address in to you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r database make the list manager to validate it either by some javascript or other means.

6. Delete unsubscribers. ALWAYS include an unsubscribe link for easy

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

unsubscriptions. Once in a while do a search for unsubscribers and delete them from your database.

7. DON'T buy email lists. Not a good experience with buying

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

email lists. Most of them sell email addresses that they will get from website email extractors. If you see an offer like one million emails for $19.95... S

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mply turned down that offer. You will feel glad about it if you gain some experince in internet marketing.

8. Manual import of subscribers. If you got your subs

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cribers from your old list manager to new one or from your helpdesk to your mailing list manager etc, be careful to avoid spelling errors.

Radhika Venkata (c)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.

The need for a career change tends to occur when people start to experience one or a combination of two factors. These two factors can either be Internal or External. The sad case is that although many feel the need for a career change, they have no idea what they would like to do next and for some, what they want to do is obvious but how, where and when continues to elude them. Regardless of the factors that trigger the need for a career change, the most important question one needs to answer is 'WHY'.

As blogging is taking over as the 'must do' in real estate internet marketing. If you are going to catch and ride this wave I suggest you have a plan. Here are the 8 P's to guide you through.

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