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Email marketing has become increasingly difficult with the simultaneous increase in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

email quantities, SPAM law restrictions, and the continued increase in the speed of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he internet.

It is becoming increasingly difficult to stand out when you send out a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

email, when you are competing with over 100 other emails per day to a single inbox.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

So how do you do it?

Some have suggested headlines; in fact, in short term studie

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it seems that a catchy headline increases temporary open rates. And a great headli

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e can create a spike in your own short term open rates. But what about your long te

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rm open rates? The only way your headlines can increase that is if they are consist

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ntly better than the competition – and that is hard to do consistently.

So what is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y answer?

I use articles. Articles serve several purposes, one of which is to crea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e additional subscriber loyalty by providing subscribers the ability to read additio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nal information from you. They read your articles, and as they learn from you, they

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

begin to develop additional respect for you, which translates into higher open rates

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and purchase rates. Your credibility will also go up as subscribers read your artic

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

les and apply the information you provide in them.

Here’s how to do it: About once

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a week, update your blog or web site with your new articles. Rather than sending out

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the entire articles to your subscriber base, send out a preview or the first paragra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ph, then include a link to your web site or blog so that your readers can finish rea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing the article there.

Although I do not personally use Google Adsense for my monet

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

zation, you can also place Adsense ads on these pages to generate additional revenue

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A cartoonist, a magician, and a dolphin trainer walk into a bar- Certain job titles seem to ooze fun. But I have a hard time imagining very many jobs that can't be made fun with just a little bit of effort. This article gives a few examples.

Strategic alignment is the linkage between the goals of the business and the goals of each of the key contributors. The tighter the linkage and the better the alignment, the likelihood of flawless corporate execution becomes stronger. Strategic alignment has several advantages once implemented properly and practiced.

Did you know that it is very likely your company is a victim of fraud? In fact, it's probably happening right now! Fraud takes many forms - some obvious and well known, others subtle and unmarked. This two-part article sheds some light on the topic. Part 1 helps you determine whether your company is vulnerable to (or, indeed, already a victim of) fraud. It discusses fraud in further detail and provides definitions and real-life fraud examples. Part 2 goes on to explain how you can minimize fraud in YOUR company.

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Just Other Articles - Email Marketing: Why You Should Use Articles To Strengthen your Credibility and Customer Confidence

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