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Email marketing is outpacing direct mail marketing as a means for generating interest and sales. According to ExactTarget, a leader in email marketing, fifty billion emails are dispatched per day worldwide and 88% of emails are considered spam. If you are using email campaign

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s as a marketing tactic, how can you get your messages to stand out from the crowd?

The average person manages at least two if not more separate email accounts. Cleaning out the inbox is a chore that most people would like to do as quickly as possible. Even with junk filters

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

most people spend anywhere from 5 minutes to 30 minutes or longer just deleting emails.

While email marketing offers a great low cost way to reach out to your prospects, you must know how to do it right in order for it to be effective. Realize that you only have few seconds

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o capture people’s attention. Hitting the delete key is even easier than hanging up on a telemarketer, so you need to create an email that within 2-3 seconds makes the person feel the message is relevant to them and potentially valuable.

Here are 5 tips for designing an effec

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ive email marketing campaign:

1. Be smart about the subject and sender lines

These two items are your first impression and the most important factors that the recipient considers when deciding whether to open or delete. Keep it short. Forty nine characters is the maximum yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

should use in the subject line. Avoid clich?s, too-good-to-be-true offers or anything that sounds sensationalized. Do use action oriented words. Test a few different words on a small part of your list, and keep trying until you find what works best.

2. Use design to guide

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the eye along the path you wish it to follow

In the western hemisphere, we are conditioned to read from left to right and from top to bottom, so realize that is that natural path of the eye. Therefore your logo should always go in the upper left hand corner of your email alon

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with a text headline for the message along with the most important part of your message. This is the part that most people will read. Don’t try to be cute and use some fancy font. Use readable text and put your best or most intriguing content on the left. That is where the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eye will spend most of its time.

3. Design the message for the preview panel.

Most people read their emails by looking at the preview panel first. Your message should have enough content in it to compel people to open the message into its entirety. Bullet points and borders

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

around certain sections can help make it easier for someone to read the message quickly. If you make it hard people will get frustrated and give up. Make your headline in text, not in a graphic, so that it can be read even if the person doesn’t download the pictures. Also, d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

create a separate text version for people whose email doesn’t come through in HTML or who are reading it on a wireless device, which is becoming more and more popular.

4. Give the reader a reason to click through, make that the goal

The whole point of sending a marketing ema

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

il is to get the reader to do something. Remember this and give them something to do. It is a total waste of time if you give them everything they could want or need to know, and then don’t give them motivation to act, or something to act upon. Even though this is a mass ema

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l, the goal is to develop a personal relationship between this person and your company, so give them something that they can do, a next step to take. Make this an easy and fast step and make it traceable on your end. Make use of a dedicated landing page, if applicable, rather

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

than just sending them to your home page. Take them to exactly what you want them to see next. When you ask them to fill out a form and give some information, limit it to the bare essentials. People don’t like to feel that they have to reveal too much about themselves in an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mpersonal format. Remember, this is just a means to continue the relationship. Also, set up an auto responder to send out an email automatically to let them know that you received what they sent.

5. Leave out anything that does not add value.

Avoid the use of excessive grap

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ics, that don’t add anything. They will only add clutter to your already busy prospect’s mind. The brain works in strange ways. A simple picture of a person, might take someone down a long thought path that has nothing to do with your product or service. For instance, one o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f the stock photos you use could remind the person of a friend from home that they haven’t spoken to in a while. Suddenly they are thinking about giving the friend a call to get together over the holidays. That person’s mind is now a million miles away from your message. Ins

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ead use short teaser paragraphs of just 2-3 sentences and then allow them to link to further content. You can then start to track who is interested in what and what really resonated with your audience the most and use that feedback to continue to improve your campaigns. Also,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

beware of creative content that obscures your message. Good marketers use creativity that helps to communicate the message and great marketers use the creative in such a way that it makes the message stand out, solidifies it in the memory and gets it passed along.

Using these

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

five tips habitually will make your email marketing campaigns sink in faster and produce the results you desire. For more information about how you can improve your business today visit www.flourishingbusiness.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We have finally come to the end of our medical billing series on the GU0 record. In this installment, we cover the last four fields, from 69 to 72.

A persuasive speech idea has to state a fact, value, or policy in order to get your listeners change their views or to convince them to act or to agree with your opinion and solutions. This checklist will help you turning public speaking ideas into speech topics to persuade and not just to inform.

How would you like to leverage sales into a largely untapped market segment of potentially lucrative customers that number in the millions and are convenient to target? The segment we recommend is the growing U.S. Hispanic market. Younger on average by ten years compared to the rest of the population, and with larger households by almost a third, Hispanics are the customers of today and tomorrow.

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