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Do you have a big list? Do you have any list? But your email responsiveness is really low?

You send

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

out emails, but very few are read, and even fewer click any links?

There are definitely a few things y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou can do to change the responsiveness of your list.

1) In your mind, you must stop thinking of them

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s a list and start thinking of them as individuals with needs online just like yours, or other needs on

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

line that you don’t know anything about.

2) You must communicate with them. And communicating with t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

em is not just sending them a sales letter every few days. When you communicate with your spouse, it i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s not a one way street. When it is you are nagging, or complaining, or lecturing, but not communicatin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. When you are communicating, both of you are talking. Same thing with your list.

3) Send your list

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a free gift at least once a week. If you have a really unresponsive list, send them 3 individual emai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s this week, spaced 1 day apart each, with the subject line: (first name) - a free gift for you… and th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

en in the email include a link to a 100% free, no strings attached, product, that does not have any OTO

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

associated with it. This is a gift.

4) Ask your readers for their help. Use the subject line: (fir

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t name) - I need your help… Then tell them something you need help with. You are writing a new book,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you are having a hard time coming up with meaningful emails, etc. Then ask them what is the biggest pr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

blem they are having in internet marketing. Ask them what they would like to read about it future emai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ls. Ask them what they are having trouble with. Tell them to just hit ‘reply’ to send you their respo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ses.

5) Write every reader back when they respond. Then, take some of the questions and answer them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

3 at a time in emails to everyone, leaving out their names and identifying info, and answer the questio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s ‘mailbag style’

6) Start offering content and products that match what they said they need or are l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ooking for.

Follow these steps and you will increase the responsiveness of your email list, guaranteed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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