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Just Other Articles - Email Marketing Essentials
Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
may be losing up to 95% of your potential customers.
Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their e
Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their e
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
mail address? By giving them something of value in return. For example on my web site, kdaviesnz.com, I give away a short report about how a particular web site averages $27,000USD in re
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
venue per month with only around 100 visitors a day.
When creating your email marketing campaign remember the most important thing is to build a relationship. Your goal may be to make a
When creating your email marketing campaign remember the most important thing is to build a relationship. Your goal may be to make a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sale but people are more likely to buy from you if there is a relationship there. This is because you've given them a chance to know and create you.
Don't go for the sell right away. I
Don't go for the sell right away. I
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t usually takes at least seven emails before someone is ready to buy. Instead, take the time to build the relationship. If you go for the sell too soon you will lose your potential custo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
mer. Get your prospects a chance to like and trust you.
When writing each email always have the recipient in mind. Write the email as if you were sending it to just one person and imagi
When writing each email always have the recipient in mind. Write the email as if you were sending it to just one person and imagi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ne you are the person you are sending the email to. How would you feel when you read it? Would you think that it was just another email by someone trying to push a product? Or would you
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
think "wow, there's some really useful stuff here"?
Here's a tip. After you write each email send it to yourself. That way you get to see the eamil from the recipient's point of view.
Here's a tip. After you write each email send it to yourself. That way you get to see the eamil from the recipient's point of view.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
After you compose the email you need to make sure it gets delivered and not sent to the recipient's junk box. Fortunately there is Lyris's ContentChecker that will check your email for y
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ou. It's available at http://www.lyris.com/contentchecker.
Now for the email itself.
You must have a subject line that practically guarantees your email will be open. Afterall, if your
Now for the email itself.
You must have a subject line that practically guarantees your email will be open. Afterall, if your
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
email is not opened then you've wasted your time writing it. Emails that have a personal sounding subject line are more likely to opened than ones that sound commercial. Where possible
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
use the word "this" and include elllipsis points at the end. Some good subject lines are:
"I just have to tell you this ..."
"Here's what you should know ..."
"I almost forgot
"I just have to tell you this ..."
"Here's what you should know ..."
"I almost forgot
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
..."
Be sure that the subject line agrees with the sender. For example if you're selling a new exercise technique (eg the sender is something like "me@secretexercisetechnique.com") you
Be sure that the subject line agrees with the sender. For example if you're selling a new exercise technique (eg the sender is something like "me@secretexercisetechnique.com") you
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
wouldn't use a subject line such as "This is how to save big bucks on your mortage". You could however use something like "This is the secret ..."
The first few sentences of the email
The first few sentences of the email
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
should be used to establish rapport. Let the recipient know something about yourself. For example you could write something like "Hi, how are you? It's been hectic here but things are fi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
nally starting to calm down." Imagine you were talking to a friend.
The rest of the email should be on just one topic and provide value. Use language that is pleasant, conversational, a
The rest of the email should be on just one topic and provide value. Use language that is pleasant, conversational, a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nd familiar to your prospects. That way you build a rapport with them which leads to trust. Don't waste your prospect's time and avoid formal speak. It'll only turn your prospect off.
F
F
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
inally, when your prospect is ready to act, tell your prospect what they should do - whether it's buying a product from you or subscribing to an ezine.
When someone reads an email you h
When someone reads an email you h
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ave sent them they are doing you a favour. They are trusting that you have not wasted their valuable time and that you have sent them something of value to them. Do not abuse that trust.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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