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  • Just Other Articles - My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

    Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customer
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    s, AOL is now blocking over 80% of the messages that come into their servers.

    One of the main reasons that this is occurring is that your IP or Domain may be Black Listed. All major ISP's and many corporate email
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ystems now check against Black Lists and will refuse to deliver any emails that come from an IP that is Black Listed.

    But what exactly is a Black List?

    DNS black lists are lists of domains and IP's that are known
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    to originate Spam. Many anti-spam software programs used by corporations and ISP's use these lists to control Spam by refusing any email that originates from one of these domains or IPs.

    Unfortunately there are man
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    instances of false positives as there are few checks and often little objectivity when listing a particular IP. In order for a black list to know that a domain is sending Spam, the offence must be reported . It
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    may take only one report via a web form for you to be listed.

    You may be listed maliciously through one complaint of a client, or that of a competitor. Many Black Lists, as well, will list not only the IP that is
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    suspected as spamming, but will list any IPs in that range of addresses. If someone using the same Internet provider as you is accused of spamming and is placed on a Black List, you may be listed as well.

    DNS black
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ists are usually maintained by anti-spam organizations or by individuals.

    What are some of the most popular Black Lists that ISPs are using?

    Some of these include:

    MAPS - nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    /
    SPEWS.org - http://www.spews.org/
    ORDB.org - Open Relay Database - http://www.ordb.org/

    How do I know
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    f I am on a Black List?

    Unfortunately, you really can't be 100% sure if you have been black listed. You may be on someone's black list and not even know it. There are, however, ways to check most of the lists.

    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ne way is to check your server log when sending your campaigns. You will often see an email bounce notice indicating that the message has bounced because you are on a particular black list.

    Many of the major blac
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    k lists also allow you to enter your IP into a form on their site. These checks will tell you whether you appear, or not, on their list.

    A useful tool, is the Black List Monitor. cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    blacklistmonitor.com">http://www.blacklistmonitor.com. - It automatically checks your IP against most of the major Black Lists and tells you which ones you are listed on. It also gives you help in getting remo
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ed. All your IPs are constantly monitored for any changes, listings, or delistings.

    But what is a White List and how can this help?

    Many corporations and ISPs will create a white list. This is a list of trusted IP
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    addresses that they feel confident will not send spam to their customers. If your IP is listed on a particular white list then your email messages will be delivered to the destination email address. It is impor
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ant for reputable marketers to work with the major ISP's such as AOL to ensure that you are on their white list. For most, it can be a lengthy process, but well worth your efforts.

    Other third-party email certifica
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ion programs now exist. Bonded sender www.bondedsender.com is one such agency. By joining Bonded Sender, senders improve deliverability rates and differentiat
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e their brand. Senders go through a formal application process, adhere to email standards and post a bond against potential complaints. Major ISPs such as MSN/Hotmail now check against Bond Sender's white list and
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    allow these email to pass.

    Knowing if you are on a black list, getting removed if you are and getting established on white lists is critical if you are email marketing. The more messages delivered equals more sales


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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