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If you have a website and are looking to improve your ranking on search engines, or if y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou just have something to say and want to get it out there, then Ezine publishing is pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ably for you. Although an Ezine may seem like a strange tiger, it is indeed simply what

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ts name suggests – an online magazine. Publishing a magazine might seem daunting, but wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n you put it online, it suddenly becomes much more manageable, and much less costly. No

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aper, no printing, no distribution, no subscription, just a webpage, content and design.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

So what are the first four steps to Ezine publishing? Read on.

1 Content. If you want

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o publish an Ezine, you need to have an idea for what you want in it, and who you want t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

contribute. Like it or not, writing a whole Ezine yourself probably isn’t the way to go

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Getting contributions from people that you want is the first step to excel at Ezine pub

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ishing.

2 Layout. How will you arrange your content once you have it? This is an import

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ant step in traditional publishing, and it is equally important in online publishing as

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ell. If you want to create a useful, informative or creative Ezine, make your structure

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd layout match your purpose.

3 Media. The best part about online publishing, as many a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ree, is the choice you have to include audio-visual content as well as text. In a tradit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

onal magazine, you can’t embed a video or an audio track. In an Ezine, you can. So if yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u are going to take advantage of this, figure out how, where, and what sort of media you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

will include.

4 Market. If you are creating an Ezine, chances are you want people to re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d it. So get out there and tell people about it. Use Podcasting, article marketing, foru

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s, links, whatever you can in order to get the word out about your new and amazing Ezine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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