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  • Just Other Articles - Ezine Publishing-How to Gain Loyalty From Your Subscribers

    Ezine publishing is like a never ending battle – you lose a few subsc
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ribers every day, especially if people are paying you to mail your li
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    t. And you must replace those lost subscribers. And you must also r
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    place the subscribers who simply stop opening your emails – they don’
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    unsubscribe, they just stop reading your emails. This makes your em
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    il open rate go down, and of course that is an issue. If they don’t
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    pen your emails, they cannot buy from your ezine advertisers – and th
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    n they stop advertising.

    So how do you keep open rates high? How do
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    you gain loyalty from your subscribers?

    That is the bottom line, rea
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ly. If your subscribers are loyal to you, they will read your emails
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    and they will open your emails.

    So how do you gain loyalty?

    1) On
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    y send them information they can use and trust. Never send your subs
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ribers trash. Even if someone is willing to pay you full price, or t
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ice price for an ezine advertisement, if the subscribers aren’t going
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    to get anything out of it, don’t accept the advertisement. It is not
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    worth losing some ezine subscribers just to make the sale

    2) Be sur
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    and send free content whenever you can. Do not be afraid to send fr
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e gifts, or other useful content.

    3) Communicate with your subscrib
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    rs – ask questions of them, what do they want, what are they looking
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    or. Then answer their questions – give them what they are asking for


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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