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Remember that the internet is a public resource. Avoid putting anything online that you don't want the public to see or that you may want to retract.

Why is it important to remember that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the internet is public?

Because the internet is so accessible and contains a wealth of information, it has become a popular resource for communicating, for researching topics, and for f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nding information about people. It may seem less intimidating than actually interacting with other people because there is a sense of anonymity. However, you are not really anonymous when

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you are online, and it is just as easy for people to find information about you as it is for you to find information about them. Unfortunately, many people have become so familiar and com

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ortable with the internet that they may adopt practices that make them vulnerable. For example, although people are typically wary of sharing personal information with strangers they meet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

on the street, they may not hesitate to post that same information online. Once it is online, it can be accessed by a world of strangers, and you have no idea what they might do with that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

information. What guidelines can you follow when publishing information on the internet?

* View the internet as a novel, not a diary - Make sure you are comfortable with anyone seeing th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

information you put online. Expect that people you have never met will find your page; even if you are keeping an online journal or blog, write it with the expectation that it is availab

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e for public consumption. Some sites may use passwords or other security restrictions to protect the information, but these methods are not usually used for most web sites. If you want th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

information to be private or restricted to a small, select group of people, the internet is probably not the best forum. * Be careful what you advertise - In the past, it was difficult t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

find information about people other than their phone numbers or address. Now, an increasing amount of personal information is available online, especially because people are creating per

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onal web pages with information about themselves. When deciding how much information to reveal, realize that you are broadcasting it to the world. Supplying your email address may increas

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the amount of spam you receive (see Avoiding Social Engineering and Phishing Attacks for more information).

* Realize that you can't take it back - Once you publish something online, it

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is available to other people and to search engines. You can change or remove information after something has been published, but it is possible that someone has already seen the original

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ersion. Even if you try to remove the page(s) from the internet, someone may have saved a copy of the page or used excerpts in another source. Some search engines "cache" copies of web pa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es so that they open faster; these cached copies may be available after a web page has been deleted or altered. Some web browsers may also maintain a cache of the web pages a user has vis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ted, so the original version may be stored in a temporary file on the user's computer. Think about these implications before publishing information--once something is out there, you can't

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

guarantee that you can completely remove it.

As a general practice, let your common sense guide your decisions about what to post online. Before you publish something on the internet, de

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ermine what value it provides and consider the implications of having the information available to the public. Identity theft is an increasing problem, and the more information an attacke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can gather about you, the easier it is to pretend to be you. Behave online the way you would behave in your daily life, especially when it involves taking precautions to protect yourself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct min...

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