Tags |
|
|
Links |
|
|
Just Other Articles - Ezine Mistakes: Avoiding the Delete Key
If you are like me and many other busy professionals, you subscribe to several ezines and newsletters. The
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
n, when you open up your Inbox, you quickly scan the titles and subject lines, and hit the delete key. Ver
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
few ezines actually get opened up and read.
Ezine open rates are around 25-40%, and that's for the good
Ezine open rates are around 25-40%, and that's for the good
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ones! Of those opened up, only 11% are actually read thoroughly… meaning you have only a few seconds to ma
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e a good impression and deliver the promised goods (relevant information)!
What can you do to avoid the d
What can you do to avoid the d
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
lete key? Based on these statistics, you can see the importance of your headline and subtitles. But what a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
bout the actual content?
Out of the hundreds of email promotions and newsletters I review each week, here
Out of the hundreds of email promotions and newsletters I review each week, here
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
are the six most common errors:
1. The ezine is too personal, informal and friendly, or too formal, too i
1. The ezine is too personal, informal and friendly, or too formal, too i
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
personal, and has too much jargon or corporate-speak.
2. There is too much content; the ezine is too long
2. There is too much content; the ezine is too long
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, has too many topics and has multiple "calls to action."
3. The ezine is boring. There is nothing compel
3. The ezine is boring. There is nothing compel
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing about the content, the subject line or the headline.
4. The author writes about themselves or their c
4. The author writes about themselves or their c
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
mpany too much, with no regard for what may be of interest to the reader. "What's in it for my readers?" s
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hould be your mantra.
5. There is too much hype, too many bold or all-cap words, aggressively calling for
5. There is too much hype, too many bold or all-cap words, aggressively calling for
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
action with no real benefit spelled out for readers.
6. Not enough compelling reason to do anything other
6. Not enough compelling reason to do anything other
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
than scan, read, and delete…in some cases, no call to action whatsoever
Remember, your ezine and emails m
Remember, your ezine and emails m
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ust inform, educate, entertain, and give something of value to your readers.
Otherwise, you are wasting y
Otherwise, you are wasting y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ur readers' valuable time and energy. You can bet they will eventually delete and unsubscribe.
Even if yo
Even if yo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
aren't a great writer, you can have decent ezine content. You don't even have to write it yourself, if yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
u are willing to run other people's content, or interview them, and give them full credit. There are hundr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ds of ways to create relevant, useful and interesting content. Don't let your ezine become a delete magnet
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/63278/justotherarticles-Ezine-Mistakes-Avoiding-the-Delete-Key.html">Ezine Mistakes: Avoiding the Delete Key</a>
BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/63278/justotherarticles-Ezine-Mistakes-Avoiding-the-Delete-Key.html]Ezine Mistakes: Avoiding the Delete Key[/url]
Related Articles:
Medical Billing - GU0 Record Fields 8 Through 17
10 Tips You Need To Know Before Starting Your Business
Collaboration Software - Building an Office Without Walls
Bookmark it:
|