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Developing an effective newsletter is an ongoing challenge. The key is to cultivate readership loyalty by providing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ongoing articles of interest to develop a clientele of eager readers. Let’s discuss the items to creating the opti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mum newsletter that can become a powerful creative outlet AND key profit center for your business.

1. Create an ey

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

-catching design. You must impress the reader visually to lure them to read more. You can use clip art to attract t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hem, a digital design or perhaps samples from your site/store of products or creations to see exactly what you do a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t your establishment.

2. Achieve proper balance. Make sure that your newsletter is not perceived as a sales brochu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e. There should be a balance between the sales portion that describes your product or services and the other portio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n which should simply be informative.

3. Offer a call to action in the newsletter. Perhaps an article about new pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oducts or services to draw the reader to the site/store.

4. Provide a good read. Have the articles informative and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

useful so the reader will find the added value of information and also look forward to your next issue.

5. Be pers

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

onal. The newsletter is a great way to develop relationships with your clients. Keep a portion of your newsletter l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ight and friendly to establish a relationship with your readers.

6. Utilize different sources for newsletter conte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t:

* Product stories: New products; improvements to existing products

* News: New companies in the industry, merg

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ers and acquisitions news, industry news and analyses of events and trends

* How-To articles: Similar to tips, but

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

with more detailed instructions

* Previews: Write-ups of special events such as trade shows

* People: profiles o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

‘star’ scrappers and ‘star’ customer profiles, human interest stories (unusual jobs, hobbies, etc.)

* Publication

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s: Review new craft books on the market that apply to your site/store

* Customer stories: Interviews with customer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s, photos, customer news and profiles, guest articles by customers about their industries and positive experiences

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ith the vendor's product or service

* Photos with captions: People; facilities; products; events

* Columns: Guest

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

columns; regular features such as "Q&A" or scrapbook related advice

* Gimmicks: quizzes, puzzles, games, cartoons

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Learn the art of self promotion to get ahead in business. Blowing your own horn is not boasting when it is backed up by facts and examples.

Probably nine out of ten people I speak with say they have too much work to do and they are working 10 or more hours a day to try and keep up. Don't you agree we have to change this? At least one of the things taking our time has to be less important than having a conversation with people about how we want our organisation to look, sound and feel - and express this in our goals. This article discusses the qualities of a powerful conversation about the performance results that matter.

Before you present that next proposal to that prospect ask yourself the following questions.

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