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All of us are subscribed to ezines that we enjoy and look forward to reading. But how many of us show our appreciation for these ezines. L

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

isted below are 5 ways you can show your appreciation and thanks to the people who publish great ezines.

1. Feedback

One of the easiest

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ays to give back to a great ezine, is by sending the publisher some positive feedback. You'd be surprised at how good a few kind words fro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a subscriber can make a publisher feel. Let the publisher know that you think he/she has a great ezine and tell him/her what you enjoy ab

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ut the ezine. Also, don't be afraid to mention any areas where you think the ezine can be improved. Constructive criticism helps good ezin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s become great ezines. Just as long as you mention the good stuff first...

2. Check Out Offers In Ezine

Most ezine publishers will occas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

onally promote different offers and programs in their ezine. Instead of passing these offers over, take a few minutes and see what they're

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

all about. If it's something that interests you why not sign up or join. On the other hand if you're not interested, just the fact that yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

took the time to further investigate the offer will be appreciated by the publisher.

3. Visit the Website

If the publisher mentions a w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bsite for the ezine, or any other website that he/she owns, why not take a few minutes and check it out. Take the grand tour! See what the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

site has to offer. Click on a banner. Visit one of the website's sponsors. If there is a guestbook, be sure to sign it before you leave.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Tell A Friend

Forwarding a copy of an ezine to a friend is a great way to give back to an ezine. Word of mouth has always been one of t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e best form of promotion, especially when it comes from a trusted friend. So if you like an ezine tell a few friends, forward a few copies

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

add a link to it on your website.

5. Purchase Advertising

For most ezine publishers advertising is where they make the bulk of their mo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ey. So if you really like an ezine, why not purchase some advertising space in it. If you think about it the few dollars that you'll spend

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

for the advertising is a really small price to pay for all the free information that you regularly receive from a good ezine. Plus when pu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lishers begin to see money rolling in, they will start spending even more time and effort on the ezine, and this means an even better publ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

cation for subscribers. These facts, combined with the fact that ezine advertising is one of the most effective forms of advertising on th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Web, show that purchasing advertising not only helps out the publisher, but you as the subscriber and advertiser as well. So why not buy

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

solo ad or top sponsor ad, or some other advertising package from that ezine you like so much? You and the publisher will be glad you did

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This is an article about sales as much as it is about challenging the Grand Canyon. I have ventured into the belly of the world wonder seven times. Each time it has been a different experience. The experience of each journey is like a sales experience because, although the journey is similar, it is never the same.

In today's regulatory environment, timely, accurate and comprehensive information is more critical than ever. While traditional business intelligence (BI) solutions have dominated the corporate environment based on their ability to quickly query, access and then report on information, they often lack the processes and metrics needed to measure and manage business performance.

How do you get started online. What kind of websitegoodies should you be looking for? Well, a website for starters. How about a product? A list? A sales page? You bet, but how do you combine these components to make them work synergistically?

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