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Okay, so you have decided that you're going to go with a web site for your E-Zine. Good choice. You can have more content and less chance th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at people won't get your emails. But before you go jump into doing this, you better have a decent idea of how you're going to lay out the wh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ole thing. Designing a web site isn't very hard, but there are some basic things that you need to know or your E-Zine web site could turn in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to the biggest horror since Mary Shelley's Frankenstein.

The one thing you can't assume is that everybody in the Internet world has a high

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

speed connection. Even though these are becoming more common place, there are still a large number of people who are still in dial-up. So th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e last thing you want to do is build a web site that takes the average user a year and a day to load. They're not going to hang around for t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he main attraction if they can't even get past the preview real.

So what exactly does this mean?

For starters, keep graphics to a minimum.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Yes, you want your web site to look nice and an all text site can be pretty dull, but you don't want to have so many images on your pages t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat the pages themselves take so long to load. You might want to limit your images to one or two per page. Also, when uploading images you w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ant to make sure that they are as optimized as possible. In other words, many times an image that is originally 600K can easily be compres

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sed to 56K and not lose much of its quality. A good program like Paint Shop Pro or Adobe will do the trick.

Another thing you want to do in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

order to keep your E-Zine organized and easy to get through is to make sure you have a main menu on each page so that the visitors to your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

E-Zine can easily get from one page to another, unless of course your E-Zine is just one page. Then a menu is not necessary.

A big thing th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ese days is Flash presentations. While these are real nice to look at, they can also be bandwidth hogs. If you have a Flash presentation tha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t is quite extensive and somebody is on dial-up, there is a good chance that they will never get past the first page of your site. In order

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to get around this problem, and still keep your Flash presentation, you should have a link on your main page that allows the visitor to skip

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the Flash presentation. That way if they don't want to, or can't view it, they don't have to.

Obviously, in addition to all of this, you w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ant to build your site using conventional Search Engine Optimization strategies and good web site design. You don't want to have too much in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fo on a page. If your E-Zine article is long, divide it up into several pages with a link at the bottom of the first page to get to the next

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

Rule of thumb. Take a look at your web page after you have designed it and ask yourself if this is a site that YOU would enjoy coming to.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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