Just Other Articles - Internet and Businesses Online

One of the best places to advertise online is in ezines and e-mail newsletters. Why? Ezine ads are very affordable compared with many other types of advertising. That also makes it an inexpensive way to test headlines and offers. But most importan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t, it's a great way to reach the exact target market you want.

For example, my own ezine, "Straight Shooter Marketing", is read by over 20,000 small business owners and solo-preneurs. So if that's a market you're trying to reach, that could be a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

great match. If your target market is stay-at-home moms, you should search for ezines with that type of readership.

To find ezines that fit your particular needs, I recommend searching the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Directory of Ezines Once you find where you'd like to advertise, it's time to write a kick-butt ad!

Remember that a successful ezine ad needs to do THREE things:

1) Get people's attention. can do this with an exciting headline. All c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aps is OK for this.

2) Promise something people will WANT and can GET right now. Instead of advertising your service or business, advertise a lead-generator like a free report, how-to articles, or of course your own ezine!

3) Tell

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

them what to do next. This is the "call to action". Direct them to a web page for more information. Even better if you give a sense of urgency -- a reason to act now.

Most ezine ads vary between 25 and 50 words, so write one of this length, i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cluding your URL, and keep working it until it's GREAT!

Here Are Some Examples of Ads I've Used Myself:

Sample Ad 1:
HERE'S HOW TO BLAST OFF YOUR SALES, FAST!
Learn how to publish a simple ezine that will boost your business, m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ake you famous, and grow a massive mailing list you can market to over and over. FREE report tells you how at http://www.ezinequeen.com/tutorial/index.htm.

Sample Ad 2:
HOW TO PUBLISH AN EZINE THAT MAKES YOU MONEY
My FREE Special

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Report will tell you how! Learn how to publish a simple ezine that will boost your business, make you famous, and grow a massive mailing list you can market to over and over. Go to http://www.ezinequeen.com/tutorial/index.htm.

Sample Ad 3:<

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

b>
THE MARKETING SECRET NO ONE IS TALKING ABOUT
It will boost your business, make you famous, grow a massive mailing list you can market to over and over, and it's easy and free! What is it? See http://www.ezinequeen.com/tutorial/index.h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tm.

Run Your Ad in MULTIPLE Subsequent Issues of One Ezine

Running your ad just once will NOT give you a good sense of whether it's working. Place ads in at least 3 subsequent issues of one ezine to see how you do. Repeated placement has

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

been proven to increase response rates. The Direct Marketing Association says that most people won't even respond to an ad until it's been seen 9 times!

A smart publisher will offer discounts for multiple ads. We do this especially to encourage

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eginner advertisers to run more than one ad, because they won't be able to gauge response if they just run one.

Use a Tracking Link in Your Ad

You will be WASTING YOUR MONEY unless you track your ad results using a link tracker. You cann

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ot just keep an eye on your sales the day your ad runs and determine how that ad performed.

You need to use a tracking link in your ad, which will simply tell you how many people clicked on it. A good tracking system that's integrated with your s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hopping cart will also tell you which sales you had came from that certain ad, and it's really easy. (I recommend QueenCart.com)

For example, say you run an ad but you get no sales from

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t. Unless you use a tracking link, you won't know if your ad stinks, or your website stinks!

If you use a tracking link, you'll know where the problem is. If you got hundreds of clicks on your ad, but only a few sales at your site, then you know

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the problem is your website. If you got very few clicks on the ad, then you know you need to write a better ad.

See how valuable that is?

Tracking links can be long and ugly, but people don't have to see them if you advertise in ezines like this

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

one that are published in HTML.

Test, Test, Test!

"You'll never learn what works best, unless you TEST!" Make changes in your ad copy from time to time and see how things go. See which ads pull the best responses and which ezines get you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

more subscribers.

Don't mean to sound like a broken record, but I can't emphasize enough how important a good, simple tracking system is for doing this!

Don't Be Afraid to Ask Questions

If you have any questions about running your ad, th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e publisher should be there for you. We ourselves work with a lot of beginners, so we even offer a Free "Tip Sheet" to help new advertisers get started. Why? A good publisher knows that if they can help you get good results, you'll advertise again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Just Other Articles - How to Write a Kick-Butt E-zine Ad That Gets Attention and Action!

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