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Just Other Articles - Ezine Advertising - it Sounds Simple Enough?
Ezine advertising compared to many conventional offline/online forms is still one of the most inexpensive costs per word methods of reaching your desired audience. But is it as easy as it may meet the eye?
To the uninitiated, there
To the uninitiated, there
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
are a lot of key trigger points to understand if one wants success with their campaigns as opposed to flushing money down the toilet. I have learned many of these the hard way while quite a few lessons were also spared me courtesy of
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
some good hearted mentors and peers.
One great aspect of ezine advertising is that it is a proactive advertising medium which means you can go straight to your prospective customers whenever you wish to reach them. You don't have to
One great aspect of ezine advertising is that it is a proactive advertising medium which means you can go straight to your prospective customers whenever you wish to reach them. You don't have to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
depend on someone finding you as you do with search engines.
However, with spam on the increase-and the upsurge in spam filters to block them- ezines face an increasingly difficult challenge in getting their message through. Even t
However, with spam on the increase-and the upsurge in spam filters to block them- ezines face an increasingly difficult challenge in getting their message through. Even t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hough requested by the reader and featuring content that the reader wants, delivery rates are still a challenge.
With that being said, here are some very important factors to consider and master before one submits their ezine ad.
With that being said, here are some very important factors to consider and master before one submits their ezine ad.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
he subject line is so crucial. If it is not catchy,suggestive of spam and too hyped-you could have the greatest salescopy on earth inside-it still won't get opened. A couple of key suggestions: ask a question that can only be answere
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
by clicking on your link and use dangling sentences.
Interview the publisher-preferably by phone but certainly by email-before you place your ad. There are essential pieces of info to know or you may be soon parted with your money.
Interview the publisher-preferably by phone but certainly by email-before you place your ad. There are essential pieces of info to know or you may be soon parted with your money.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
I should point out, at this juncture, that there are basically 3 different types of ezine ads. The solo ad (feature ad) is a stand alone mailing that goes out usually 1-3 x a week. Sponsor ads,top or bottom, rank next then we finis
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
off with small,regular classified ads which can number several per ezine issue.
Here goes our interview with the ezine publisher:
How many mailings a week? This is very important for fans of solo ads. The desired answer is no more
Here goes our interview with the ezine publisher:
How many mailings a week? This is very important for fans of solo ads. The desired answer is no more
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
than TWO otherwise the subscribers are getting bombarded and they will not even open it.
How many new subscribes do you get in a month? You want to know if this is a progressive ezine staying fresh and on the move up each month.
Do
How many new subscribes do you get in a month? You want to know if this is a progressive ezine staying fresh and on the move up each month.
Do
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s the owner have testimonials or references about their ad offers? This goes a long way in indicating whether others have had success, perhaps with similar content and/or product in reaching their targeted audience.
Do they have a
Do they have a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
n archive of past issues? You want to see their content. Would you read it? If you wouldn't be caught dead reading it,then why would your customers?
How many ads in each ezine? This is especially key for those opting for the smaller
How many ads in each ezine? This is especially key for those opting for the smaller
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ads then a solo. Fewer ads means more attention to yours.
How fast will the ad go out? Good ezines have a waiting list. This is always a big clue. A good timeline is 2 weeks to a month and a poor timeline is less than 5 days .
Ma
How fast will the ad go out? Good ezines have a waiting list. This is always a big clue. A good timeline is 2 weeks to a month and a poor timeline is less than 5 days .
Ma
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e sure you subscribe to each ezine you advertise in so that you are guaranteed receiving a copy of your ad. Some will do this for you in advance but many don't.
Make sure you track your ads. Test! Test ! Test !
Do they provide pers
Make sure you track your ads. Test! Test ! Test !
Do they provide pers
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
onalization in the subject line and body? This can go a long way in translating to sales conversions.
Will you place my ad in HTML (clickable links) ? This can make a big difference in the attractiveness of the ad's look and result
Will you place my ad in HTML (clickable links) ? This can make a big difference in the attractiveness of the ad's look and result
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n a lot more views. Perhaps some of your content is only viewable in HTML. You need to know.
Keep in touch with the ezine owner. Many include a second run but if they don't; just be creative and ask for a free solo ad run. Tell them
Keep in touch with the ezine owner. Many include a second run but if they don't; just be creative and ask for a free solo ad run. Tell them
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
you will track it and if it does well-you and your people will be back. It costs them nothing to do this.
Get an endorsement whenever possible. You will only get if you ask! The publisher has established a bond of trust with his/her
Get an endorsement whenever possible. You will only get if you ask! The publisher has established a bond of trust with his/her
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
readers and their endorsement is like gold. If they are willing -you pay nothing upfront but agree on a split of the net sales profits- that come in off of that ad.This is the "JV" (Joint Venture) of ezines and it can realize extre
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ely lucrative dividends.
Write a testimonial with a sig file or link and send it to the ezine owner. Sign your name with your domain. This is powerful and free advertising all rolled into one !
Remember, this mode of advertising ca
Write a testimonial with a sig file or link and send it to the ezine owner. Sign your name with your domain. This is powerful and free advertising all rolled into one !
Remember, this mode of advertising ca
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
be a lot of fun and one of the least expensive ways to get your message out there but you still need to tread carefully or you will see very little fruit for your dollar and time invested.
Copyright 2006 New World Opportunities Inc
Copyright 2006 New World Opportunities Inc
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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