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1. Click through offer.
Make your product or service available immediately

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to readers with a click through to your website. If you offer a service that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

requires an appointment, allow your reader an easy method to schedule. (Maybe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

click through to a contact form on your site.) If you offer a product, highli

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ht it in the newsletter and offer a click through to purchase it on your site.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

2. Announce an event that you're hosting.
Use the newsletter to announce

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n event, webinar, workshop or sale. Be sure to offer a link to your web site w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

here customers, clients, and prospects can find out more information.

3. Giv

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an offer only available to newsletter subscribers.
Announce this offer in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as many other places as you can, your website, in store or office, and in othe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mailings to generate more newsletter subscribers. Offer a one day sale, a dis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ount on a product or service or offer them exclusive free information.

4. Of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er a freebie with a purchase.
Upgrades are always enjoyed by customers as

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re freebies. Make a click through to your site to order a product or service

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that you've highlighted and offer a freebie to those that purchase.

5. Make a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

trade with an associate.
Double your exposure. Let an associate advertise

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or free in your newsletter in exchange for free advertising in theirs. AMP it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

up a bit and offer a click through to your web site.

For more information abou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e-newsletters visit
www.AMBCreative.net Search for newsletter archives, a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ticles, and services to improve your current e-newsletter or create a new one

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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