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Ezines are hot. It seems every small business owner and independent professional on the web has an ezine these days. And for good reason. They c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ontinue to be one of the easiest, cheapest small business marketing techniques available.

But if you don't know what you're doing, your ezines

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ay get caught in a spam filter or end up in a deleted items folder without ever being opened. There are some simple steps you can take to make

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sure your ezines get through to your readers.

Here are 5 things you can do to increase your email deliverability rates:

(1) Only sen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your ezine to people who have opted-in or double-opted-in to receive it.

If you meet someone at a networking event and they give you their

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

card, this is not a license to add them to your list. Send them an email with an offer to subscribe and let them be the ones to add their email

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to your list. The last thing you want is someone accusing you of sending out spam.

(2) Use an autoresponder program or an email marketing/li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t management program.

Do not use Microsoft Outlook or a similar email program to broadcast your ezine. If you're sending email to large gro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ups of recipients you may be accused of spamming, or your emails may be blocked.

There are many free and low-cost email marketing programs avai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

able.

(3) Use an email marketing program that provides broadcasting statistics.

Make sure the autoresponder program or email marketing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oftware you choose gives you access to statistics on all the messages you broadcast. Ideally, pick one that will automatically remove email add

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

resses from your list after they bounce a certain number of times.

(4) Monitor your deliverability stats.

Keep tabs on your deliverabil

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ty percentages. As your list grows, unfortunately so can your percentage of emails that get bounced or are not delivered for one reason or anoth

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

er. You may be stuck with a small percentage of undeliverable emails no matter what you do, but you want to do everything possible to keep these

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

numbers down.

(5) Try changing the day or time you publish to improve deliverability.

When I first started publishing my ezine, I read

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

research that said Tuesdays were the best day to publish. So guess what day I chose to publish my ezine?

Well about a year later, when my deliv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

erability numbers started going down, I read another article that said Sundays were a great day because the volume of email was lower. So I swit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hed and my deliverability immediately went up to 100% and has stayed pretty close to that ever since.

If you publish an ezine or you're plannin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g on publishing one, it's important to you keep up on the research and regulations. Be familiar with the Can-Spam Act and abide by it. Follow th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

se five tips and you'll increase your ezine deliverability and your marketing effectiveness.

(C) Copyright 2006 Debbie LaChusa, 10stepmarketin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself.

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You know, if you end up with 12 chapters and some chapters have a few more than ten because you really need it. You know, maybe ten different ways to do weight loss, but exercises, you might have 25. Equipment...

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