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It seems like everyone and his dog is publishing an ezine these days...and from what I've seen, the dog's may be better than most. So why -- if there are so many ezines out there -- do you need to publish one? The answer is simple: If you have a website where you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are selling goods and/or services you need to establish an opt in list of visitors to your site.

The majority of people who visit your site won't buy from you the first time, but by offering them a chance to sign up for your ezine you get a chance to extend you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

communication with them, establish a "relationship," and possibly turn them into a customer sometime down the road.

Right about now you're scratching your head saying to yourself "but I don't know the first thing about publishing a newsletter; where do I star

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t?" That's where I come in. I'm going to lead you down the primrose path and show you exactly what you need to do and just how to do it.

Step #1) The first step is to decide on a title for your new ezine. You may want to incorporate your business name into it

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r choose something related to its theme. For example, if your company name was "Bob's Automotive" you may choose something like "Bob's Automotive Press". Speaking of themes, your ezine's theme needs to relate to your site. If your site is a pet supply store then

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your ezine should be on animal care and tips, or training. If your site sells your services as an online marketing consultant, your ezine should center on teaching people how to market and promote their own websites.

Step #2) So now you have an ezine name and y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u know what the theme is, you need to decide where your newsletter will live. This is often referred to as list management and your best bet is to source it out or check with your web host and see if they supply this service as part of your account. Don't think

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for a minute you can manage an ezine with just your email program. A list can grow to a substantial size and you need to prepare in advance for this from the very beginning.

If you're trying to save money, I'd highly recommend you sign up with one of the many

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ree list host services that are available. They work great, and make it easy for people to subscribe and unsubscribe at will. The only trade off to using a free service is the advertising they will place at the very top of your ezine for the privilege of your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

free account. But remember, they are hosting your list for free so they've got to get something in return, too.

Here are some list hosts you may want to try:

Yahoo Groups: http://groups.yahoo.com

My personal favorite and the one I use for managing all three of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

my ezines. I've been with them since the old days when they were called Egroups (before Yahoo bought them out). The service works great and is free in exchange for a banner ad they place at the top of each issue. You can also have the ad removed for a nominal

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fee. Make sure you set your list up as "moderated." This keeps outsiders from posting to your list, which is something you'd only want if you were setting it up for two-way discussion.

Cool List http://www.CoolList.com

Another free mailing service similar in fu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ctionality to Yahoo Groups mentioned above.

Topica http://www.Topica.com

Another online leader when it comes to list hosting, it is free to set up. Easy step by step instructions and they have excellent customer service.

Group Mail Software: http://www.Infact

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a.com/

If you are daring enough to want to download some free software to manage your list you won't find anything better than Group Mail. It's an excellent tool for handling and mailing to large groups of people. There are also some free handy plug ins you c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n download that will increase its versatility.

OK, so now that you have an ezine name, a theme and a place for your list to live, what's next? Getting subscribers; you need to make sure you add a subscriber sign up box on every page of your site to encourage sig

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n ups. Some people resort to adding a pop up box, but I wouldn't as most people say they find them very annoying. If you do decide to go the pop up route, create one that only pops up when the visitor exits your site.

As far as how often you should publish, y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u want to shoot for two to four weeks. If you go longer than one month between issues, your subscribers will forget who you are and if you publish weekly it may become overkill. But whatever you do, pick a publishing schedule and stick with it. Consistency is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

key. If you say your ezine will be published on the 7th and 23rd, then you need to do your best to get your ezine out on those promised dates.

In Part 2 of this article we'll discuss formatting your ezine, tools that will help you, growing your subscriber base,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and where to find free content. For some more help you may want to download this free e-book "Ezines: A Complete Guide to Publishing" from http://www.web-source.net/free_ebooks.htm or "Website and Ezine Promotion Made Easy" which can be found at http://www.l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inkcounter.com

Publishing an ezine is an essential step in any online marketing campaign. By following the simple directions I've outlined above you'll be well on your way to building your very own opt in list -- and that my friend, is worth its weight in gold

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There’s more to job interviews than answering questions about yourself-a good interviewer will pay just as much attention to the questions you ask them. If you have an idea of the right questions to ask in a job interview you can impress the interviewer with how much you have researched the role and show them that you are the right person for the job! Check out these ideas for some great questions to ask in a job interview.

Sometimes in commercial/industrial sales we find that we should make a presentation on an initial or cold call and try to get a sale. We must be prepared for that requirement because we don't know when it will happen.

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