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  • Just Other Articles - Optimizing Forums for Search Engines

    Problems with optimizing forums and how to deal with it.

    Usually forums are a difficult beast to optimize for Search Engines. Unlike other websites, you as the forum webmaster will face problems like lack of unique and useful c
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ontent, inability to optimize keywords for certain pages, duplicate content problems and so on.

    Difficult onpage optimization. Yes, if you have a website, you can simply do onpage optimization yourself, like bolding keywords, h1 and h2 tags with ke
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    words and so on. But how to do that in a forum? A forum is about letting your users start a topic in a thread, but it's very unlikely they are going to bold keywords for you, they just post. Normal Onpage optimization, a effective tool for Search Engine Op
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    imization (SEO), is sadly out of your hands.

    So what's the solution?

    Help generate interest in those threads where you know your users will post important keywords by replying or by adding more information. Even if they don't bold it, having a dec
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    nt number of keywords in the thread will help Search Engine understand what your thread (and hence your page) is all about. You yourself can add keywords when you reply but please make it look natural. You can do the same for links and anchor tex
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    .

    Content. Unlike websites or even blogs, forums usually don't have unique content. Your users will copy information from other sources and post them in your forum. Even if someone were to post original content, it may be short or incomplete en
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ugh to be effective for SEO.

    Help me then.

    Well, you can write your own articles and post them in your forum. Encourage your users to write articles and have them post in your forum. Have a contest or something. You can even start a controversial
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    topic and this will definitely generate replies and hence content. What you need is user participation and input, without them, your forum doesn't stand a chance and most search engine will just ignore your forum due to the lack of unique content. However,
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    you should concentrate on content which has the important keywords associated to them.

    Supplemental Results. One of the biggest problem with forums is that a lot of pages tend to go into supplemental results. Why? Because the threads(pages) have ve
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    y little information or content. And when it doesn't have much content in it, it looks exactly like another thread(page) with very little information. Your forum is usually dynamic and template driven, which means only the actual content is d
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    fferent, the rest of the forum remains the same. If you strip out all the tags, the menus, headers & footers is the same for all the pages. For example, there is a thread started by A Forumer, and he writes only a few lines: "I have found a cool sit
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ! link here! Check it out". And then there is another thread started by B Forumer, and he too writes a few lines: "Nice article! Link here! Good read!". So Googlebot comes and read your pages and due to the lack of content, they believe that these 2 thread
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    are the same (due to your template) and may send one of them to Supplemental Results. I am pretty sure you have a lot of such posts in your forum, right?

    What can you do?

    Simple, if someone posts such a thread in your forum, just go into the link and
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    extract some summary and paste it in the thread. For the above article example, goto the article itself and copy several lines into that thread. This way, there is additional content for Googlebot to index and gives you a less likelihood of goin
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    g supplemental. Encourage more users to reply to the thread can help as well. You should also check all outgoing links your uses have posted and see whether these links lead to blacklisted sites. If they do, delete them off immediately.

    You can also look
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    or forum modification scripts which helps you change the meta descriptions of your threads so that it would look different from each other to Search Engines and reducing the risk of your pages going into supplemental.

    There are some modifications s
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ripts out there which can help your improve your forums' Search Engine friendliness by creating Search Engine friendly static URLs, or even keyword rich URLs through mod rewrite. In additon, see whether there are scripts which can help you create si
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    emaps for submission to Google to help them index your forum more efficiently.

    Another effective way to improve your forum SE-friendliness is through archiving. Archiving means stripping everything out except the main content and important l
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    nks. This way, Search Engine can easily and quickly crawl and index your forum without the rest of the rubbish cluttering it.

    There are a lot of other ways to optimize your forum, too many for this article anyway. But you should follow some of the above t
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ps (especially those tips which doesn't require additional coding skills) as they are pretty easy and they require only a minimal effort. Basically, they all have to do with adding content and keywords into your forum posts but still making it look natural


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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