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An online community could be a chat room, e-mail discussion list, discussion forum or other technologies

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that allow groups of people to communicate at your web site. When you have a popular online community it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

will increase your traffic and sales. Below are ten ways to attract people to participate in your online

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

community.

1. Tell your visitors that you post a new, free offer every day, week or month in your online

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ommunity. The free offers should be attractive to your target audience.

2. Regularly schedule experts or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

famous guests to participate in your online community. You could design it to be a virtual class or a qu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

estion/answer session.

3. Post testimonials on your web site from people that have participated in your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

online community. The testimonials could be about what people have learned or liked while participating i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it.

4. Don't allow blatant ads in your online communities. If people decide to visit your online communi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ty and see a ton of ads they most likely won't be back.

5. Post all the benefits of participating in your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

online community on your web site. You could write it like you're writing an ad for a product you're sel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ling.

6. Submit your chat room, e-mail discussion list or discussion board to online community directorie

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. You can find them by typing " the community type" with the word "directory" in any search engine.

7. C

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

reate an e-zine just for people who participate in your online community. Allow them to subscribe for fre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e. When they receive each issue, it will remind them to come back and participate in your community.

8. Y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou (the owner of the online community) should participate regularly. Post information that will benefit t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e other people. This will show them you care about your online community members.

9. Have plenty of peopl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e to monitor your online community. They could remove postings that turn away people like profanity, spam

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and other off- subject postings.

10. Your online community should contain user friendly features, like

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a search option for archived discussions, easy posting or chatting options, email updates or digests, etc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sales failure is not a single, cataclysmic event. Sales stagnation, territory shrinkage and lost market share doesn’t happen overnight. Failure is the inevitable result of an accumulation of poor thinking, poor planning and poor choices. To put it more simply, failure to grow sales is nothing more than mistakes in judgment, complacency or the attitude of being in a comfort zone repeated every day. Now why would a sales person make these kinds of errors in judgment day after day? The answer is because they don’t even realize it or even if they do he or she does not think that it matters.

One of the most challenging events that occur prior to opening a dollar store is the preparation. It is all about making sure that everything is done and that everything is done properly. If all of the pre-work is completed correctly, the grand opening is sure to come much more successfully.

It is important to mention that it is the size of the organization matters more than for-profit or non-profit status in determining the objectives, steps and activities in the Strategic Planning process. Small non-profit and for-profit organizations have a similar manner of conducting business and planning activities that are different from larger non-profit and for-profit organizations.

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