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Most people don't realize that you can target deliver newspaper inserts to just abou

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t any homes that you want. And, yes that includes non-subscribers. Grocery stores, w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o like to hit every home in the area, deliver to all subscribers and non-subscribers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

every week. This is usually on Wednesdays, when the newspapers give out samplers to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

all non-subscribers. Inside these samplers and the regular newspapers are all of the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

inserts, going to every home in the area.

But, let's say that you only want the "h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

gh income homes". Then, you and your newspaper rep can pick out the highest income h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

omes in certain zip codes. Send out the inserts to those selected zip codes only. Ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

be you just want to hit all the immediate homes within 10 miles of your store. Then,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you can choose just those zip codes, and use subscribers and non-subscribers. Not e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ough people take advantage of this service, especially the car dealers.

They can no

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hit every home in the marketplace, or they can target the non-subscribers who are t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ypically the younger demographic (which is their favorite buyer anyway). Instead, th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y keep advertising to the older demographic (the subscribers) in the regular Classif

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ieds. And, then they complain about the lack of success of their newspaper advertisi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g. Step out of the routine advertising, and get noticed with full color glossy inser

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ts!

And to top it off, this approach is far less money than direct mail!

Andy Ande

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

son of Wholesale Inserts offers Free Consultaions to anyone with advertising questio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ns and also provides low cost printing of newspaper inserts. Visit the web site at:

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

www.WholesaleInserts.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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