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OK, so you have a web site up. Chances are, your site is mute. You may have pretty graphics on it, but if there's no sound you're missing a lot. If you're a solopreneur, using audio will be one more way you can establish a personal connection in an effort to create a relatio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nship with your audience (i.e. visitors to your web site).

What is streaming audio? This powerful technology is very simple to implement. If you know how to edit and update your own web pages, you will be able to add sound to them. The technology is based on Macromedia Flas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h, that is already installed on almost every computer. Flash provides the technology to play audio (and video), however you will need one of the tools discussed here to provide the missing link in the audio on the web puzzle.

Two kinds of solutions are available: simple, lo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w-cost, stand-alone computer programs that record/convert to Flash format, and subscription-based online services that offer all the bells and whistles.

(N.B. The programs and services are listed in ascending order of cost and features)

Stand-alone solutions ("pay

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

once, use forever")

If you are OK with updating your site yourself, or have a virtual assistant helping you, one of these two programs will be ideal for you. The benefit of using your own software is that you pay a small licensing fee once and you can use the softw

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are for as long as you like.

Impact Web Audio (PC only) This software for MS Windows provides an easy way to add new or existing audio recordings to your web pages. Feature highlights:

* record your web audio using a microphone;

* import an existing reco

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rding that you made elsewhere, for example, you could record and edit your tele-seminar;

* add a music background track to your audio (see and hear my home page);

* select the size, colour and style of the player control buttons to match your web site;

* generates the cod

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e and a few files you need to upload to your web site.

SonicMemo (PC and Mac versions)

* Doesn't have recording capability, relies instead on you to provide your audio in MP3 format (this is not a deficiency because there are many free audio recording prog

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rams available);

* greater selection of player styles, such as one-, three- or five-button, and colours to match your style;

* ability to encrypt your recordings for protection;

* allows you to track your audio programs, e.g. if people listen to the complete recording or

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bail out after 10 seconds;

* send audio by email (call it audio emails, or audio postcard);

* redirect web visitors to a new page after the audio completes;

* uploads your audio to your site with built-in FTP.

Full-featured version for a small one-time fee, free version

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

also available with basic functionality.

One last note on software solutions: regardless of which program/service you use to prepare the audio for the web, once your recording is posted on your web pages it will play on any computer, PC or Mac.

Online Service Provi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ders

There are two main players in this arena: Audio Acrobat and Audio Generator. These two service providers offer fairly similar features and benefits for those of you who are either too busy to tinker with your own solutions tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t the software programs provide, and don't mind paying a monthly service fee, or simply need the extra features that are available. You will still need to update your web site yourself, by inserting some code that is generated for you.

Both Audio Acrobat and Audio Generator

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

offer a full spectrum of features that may be appealing to your particular line of business. Here's a quick list of the main features:

* record and store unlimited number of audio messages;

* record messages by phone, microphone, or upload existing recordings;

* record y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our tele-seminars or other conference-type calls (Audio Acrobat only);

* use audio on any number of web sites and web pages;

* send audio messages by email (audio postcards).

* record customer testimonials by phone, regardless of where they are located.

* powerful statis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tics on how your audio messages are played

* add video to your web pages and emails (included with Audio Acrobat, extra with Audio Generator)

I advise you to visit both web sites and compare the cost and features. Both Audio Acrobat and Audio Generator offer a trial period

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

during which you can explore the system to see which one fits your needs and budget the best. If I were to choose between the two, I'd pick Audio Acrobat because it's cheaper and includes video. However, Audio Generator has a tremendous feature called "Super Testimonials" w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hich you have to see in action to understand how powerful it is.

One last note: Since these are service providers, your audio messages will not be stored on your own server. Make sure you back up your recordings often in case you decide to cancel your account or your servic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e provider encounters technical problems or goes out of business. This is especially critical with irreplaceable content such as live tele-seminars and client testimonials.

In conclusion Use audio (and video) to attract more clients and customers, describe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your services or products, or in many other creative ways. Audio is so powerful, that one test shows that placing audio on an order page increased the conversion rate by more than 300% -- this alone may be reason enough for you to consider using audio on you web site today!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Delaware and Nevada are two states that are tax havens and are very business-friendly. Naturally, businesses weigh the option of incorporating either in Nevada or in Delaware.

Do you find people are abandoning their registrations part-way through? The solution may lie in how much detail you are giving up front.

Lots of companies don't think privacy policies are important. They should. In some countries posting a privacy policy that is accessible to the public is either considered good business practice or law. Canada, for example, has specific privacy legislation. Certain types of businesses have to post privacy policies that the public can access. The best place for a posted Privacy Policy is a website or Blog.

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