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Just Other Articles - Minisites, Landing Pages, Squeeze Pages & Sales Pages- What's The Difference
The internet marketing community often throw terms and phrases around loosely in describing certain types of websites and what they are used for. Take for instance the word minisite. From the looks and the origin of the word, is easy to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
see that it's a miniature website, but what is that? We in the internet marketing community assume that you the reader know exactly what we are talking about. This jargon talk is often used by people in any industry and in any market w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ere there is a certain language that pertains to tasks or objects within that field.
But let's breakdown for a second the terms that I've stated here, since this blog is primarily focused on minisites as a way of doing business online.
But let's breakdown for a second the terms that I've stated here, since this blog is primarily focused on minisites as a way of doing business online.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
1. Minisite - is a general term for a short website that has a sole objective to make your readership do something that you the minisite creator has in mind. It can do numerous of things as far as marketing, but the main meaning is th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t it's a website that is trying to do a specific task
2. Landing Pages - back when search engines didn't penalize for having these pages, its primarily function was to act as, well a landing page, with the intent to redirect its reader
2. Landing Pages - back when search engines didn't penalize for having these pages, its primarily function was to act as, well a landing page, with the intent to redirect its reader
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s to an offer page or a subscription page. Many of the marketers had hundreds of these and even mainstream offline companies would hire marketer's to create these so-called landing pages to redirect their visitors to a page that basical
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
y hard sold it's products or subscription newsletter
3. Squeeze Page - is a minisite that has the primary objective to capturing a name and email address. This technique is important because once a visitor turned into a subscriber, the
3. Squeeze Page - is a minisite that has the primary objective to capturing a name and email address. This technique is important because once a visitor turned into a subscriber, the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
owner of the squeeze page can then market and promote those products through email. With the rising amounts of unauthorized emails (SPAM), online marketers and businesses had to capture these potential customers in a fashion which was
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ore acceptable to the general public. Therefore these squeeze pages where usually theme based about a particular topic, and because they showed an interest in that specific topic, the marketer than promoted products inline with the them
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e of that squeeze page
4. Sales pages - is probably the easiest to figure out. As its name suggest, it is a direct sales page that its primary objective is to sell products and services. If you are in the marketing arena, than you've p
4. Sales pages - is probably the easiest to figure out. As its name suggest, it is a direct sales page that its primary objective is to sell products and services. If you are in the marketing arena, than you've p
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
obably seen tons of them. But if you are new to starting a business online or simply unaware of this practice, these minisites are placed on the internet to sell products
Again, I'm not bringing groundbreaking news to the marketing com
Again, I'm not bringing groundbreaking news to the marketing com
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
munity as most marketer's know exactly what is meant by minisites. But in case you didn't know, I've provided these short explanation here for you.
The main advantage as to why marketer's use these short sites, is that they are easy to
The main advantage as to why marketer's use these short sites, is that they are easy to
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
create and when done properly, can be highly effective. In fact, these minisites perform very well, when they are connected to websites or blogs that produce information. Information is what attracts the traffic and minisites are what s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ells, promotes and captures emails from those information gatherer's and readers.
Because of their direct nature, minisites thrive when producing results for whatever use marketer's use them in. They are set out to do one thing, and mi
Because of their direct nature, minisites thrive when producing results for whatever use marketer's use them in. They are set out to do one thing, and mi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
isites deliver more than if you had a content site discussing about lots of ideas.
Where minisites might not be as effective is when they are used alone. We've all seen minisites that stand alone and hear that they make tons of money o
Where minisites might not be as effective is when they are used alone. We've all seen minisites that stand alone and hear that they make tons of money o
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r bring in tons of subscribers. But the logic behind this doesn't add up. Sure if you already have connections with other people who have a large list, then using a standalone site works fine. It probably can be successful if you are ma
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
keting techniques or more direct like ads placements on other sites when the intent to drive them to your minisite. I'm sure there are many marketer's who do this already, but logically, and maybe for newcomers starting out, it doesn't
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
make much sense.
If search engines like content, then wouldn't the simple answer be provide relevant, tightly focused content on a specific niche? I believe it would.
Another area where minisites might not be as effective is when they
If search engines like content, then wouldn't the simple answer be provide relevant, tightly focused content on a specific niche? I believe it would.
Another area where minisites might not be as effective is when they
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
are setup to do more than one thing. Now this isn't the hard and fast rule, but seeing minisites that have other links for a visitor to click on, waters down the possibility of that visitor doing what you the marketer wanted that minisi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
te to do. Has it been done before, probably so, and again, this isn't the bible on why minisites are effective. But it would seem that minisites would be effective by just focusing on one topic and for the minisite to have one objective
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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