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Frankly, most professionals don't give a damn about how to network, because they try and sell who they are and what they do based on past success - assuming this will open doors and business. However by sel

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ling rather than marketing, many people just simply walk away with no benefit or potential outcome. Consequently events become nothing short of boring and a general waste of time. I can see you nodding.

On

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the other hand, some professionals enjoy networking, are good conversationalists, and like finding out different people and their industries rather than telling people about them.

And they may even bothe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r to remember a few names, and ask questions with genuine curiosity...but sadly believe that a few new business cards in their top pocket and the promise "lunch" they are a) competent networkers and b)

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

business is in the bag.

But with no strategy, preparation, and plan in mind before they walk in, they too walk out no better off than before they came - other than having enjoyed a few drinks and the chanc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e to eat highly loaded cholesterol pizzas they wouldn't get at home. Agree?

It's never been more important for CEO's, Executives and Directors to master the art of networking to keep abreast of changes, pe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ople, situations and expectations of both customer and staff. Failing to convert contacts into contracts because one simply don't like or understand HOW to network is no excuse and is a tragic waste of reso

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

urces, time and opportunity no business can afford. In other words your Networking plan is as important as your business and marketing plan. It doesn't begin and end with reading who's who on the attendance

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

board at a function and hope the letters after your name or your good looks will do the talking for you. Generational changes and expectations have made sure of that.

It means provide value, benefit and i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nterest directly to others, or they'll take their business to someone else who can. Then recognise the quality of the contacts by what they're able to do for your business such as investing in your service,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

recommending you to others, giving you publicity, or being able to offer you important advice or feedback.

So establish your value with others before, during and after the interaction has taken place. It'

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s that simple, yet that hard. So, if you're serious about being one of a kind and not one of the same when you network, here are six options to consider.

1. Take initiative and create opportunities to int

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

roduce yourself to people you admire who have made a significant difference to business. Send them a hand written note expressing your interest in them, their work and the impact it has made on you.

2. Tak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e along several blank business cards when attending a function for those who "don't have any with them…." or have forgotten them. When you leave, write three things on all cards about each person that was

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

meaningful to them so you can follow up accurately.

3. Make contact soon after and don't believe email is good enough. It's just one of the same - not something different. Send an article of interest, hav

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e something delivered, and even show them you have their best interests in mind by referring someone other than yourself that can add value in a different way. Be generous before you request anything.

4. A

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sk organisers of the event to sit you with certain persons that you want an introduction to. If they say they can't promise, ask them specifically to make a personal introduction on the day. If they do, fol

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

low up with a thank you so some kind.

5. Don't be reluctant to ask your networks if they know others who may benefit from your products or services.

6. Be in the moment when you network - if you suffer fr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

om premature exasperation by interrupting, talking too much or being impatient, don't expect people will be interested in following up as they may have stopped listening before you finished talking.

Master

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ful networking builds relationships and business. The stronger your relationships the stronger your business and networth. If that's important to you, you'll convert casual contacts into business contracts.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Having one's own registered office adds to ones credibility, product reliability and enhances goodwill. Now getting this facility has become very easy as this can be done online.

Don't just change your light bulbs, green your career! You don't have to be a scientist to be part of the solution. Review ten ways to green your career to discover how you can play your part in bringing our environment back into balance.

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