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Let's face it: most small- and medium-sized companies don't have huge advertising budgets. Traditional media, such as print, television, and radio adver

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tising are far too expensive. And, for those businesses that rely on walk-in traffic, Internet advertising won't reach the intended audience. Thankfully

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

there's another advertising medium that's incredibly effective for a variety of businesses: advertising balloons.

Advertising balloons - als

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

known as advertising blimps and advertising inflatables - are an incredibly cost-effective method of gaining the attention of passersby and turning pro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pects into customers. Starting at slightly over $100, the cost of an advertising balloon can be recouped in no time at all.

There are severa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l different types of advertising inflatables. Advertising blimps have the traditional blimp shape, but come in a variety of sizes. They are easily custo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

izable with a company logo, special message, or unique combinations of colors. Advertising blimps can be large enough to attract attention from miles aw

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y, or small enough to catch the eye of a trade show attendee. Larger advertising blimps can even be lit at night to garner notice 24 hours a day.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Round advertising balloons are also attention-grabbers. Again, they come in all sizes and can be flown high above the ground, acting as traffic magn

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ets for a business' location.

A business can also buy a pre-made advertising inflatable, such as one in the shape of a hot air balloon that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ays, "Grand Opening." Eye-catching shapes and colors are sure to attract customers. Similarly, dancing balloons (also called wind dancers) are eye-catch

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng. Inflated with a cold air blower, dancers will delight both adults and children. However, they're generally made with a light material that doesn't h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ld up well in sunlight or strong wind. For that reason, a tarp should always be placed under a wind dancer.

When you order custom balloons, y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou first need to think through the various elements that will give your advertising balloons maximum impact. Here are attributes to consider:

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Lettering: If readability is important, stay with a small number of letters on one or two lines. Determine the distance at which you want your advertisi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g balloon to be read. For maximum impact at 30 feet, for example, letters that are three inches high will suffice. On the other hand, letters that are 1

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

inches high have maximum impact at 120 feet but are still readable at 525 feet.

Colors: There are specific color combinations that will giv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e your advertising balloon more impact. Black lettering or art against a backdrop of yellow, white, or orange is the most effective, followed by blue on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

white, white on green, green on white, red on white, and white on red.

Like everyone else, you probably look up when you see an advertising

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

alloon in the sky. Just imagine how much recognition you can get from your business from the relatively small investment of an advertising balloon!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In the construction industry, the guidelines can be very strict. In today busy world, those who are in the market for a contractor do not want to take any chances of hiring someone that is not properly trained. A cost estimator is hired by a General Contractor and will create an estimate that contains all of the materials and labor that is needed for a job. The cost estimator must also take into consideration all heavy equipment needs, trash removal, weather and any other delay that may occur.

Market trends reveal that creative advertising is the need of the hour. Striking logos and funny phrases increase consumers' curiosity. Some firms believe that they can capture the attention of their customers through humor. Many companies use this market psychology effectively through their neon signs. Most businesses believe in promoting and maintaining brand equity because an established funny phrase or picture helps people relate to a particular product or company.

Small or large businesses can benefit from a creative ad that incorporates a good headline.

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