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We are on the verge to see the new Internet marketing promotion strategy. It happens thanks to Google and its latest innova

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tion.

Pehpars, you have heard that Google had long aims to display video in usual search results. Finally Google made this step and starte

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to display videos in their results, posting a tiny video snippet next to the typical entry with page title and description.

Why C

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n It Provoke Any New Internet Marketing Promotion Strategy?

It can indeed. Do you remember that heatmap tests that were tracking

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he eye action of a typical surfer on Google page? According to these tests most of the eye attention (hence, most of the clicks) go to the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

first results of Google page. So, if your site is even on page 1 in Google results, but very close to the bottom of the page, you are likel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to receive only tiny bit of traffic in comparison to sites that are at the top of the page.

But this eye attention pattern

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng>gets critical changes with the tiny video screenshot in the results. It instantly triggers the attention

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the surfer's eye, no matter where you stay on the page, top or bottom.

Do You See the Potential Now?

Th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is has very big future for Internet marketing SEO and Internet marketing in general. Smart Internet marketing business promoters will do th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ir best to create at least tiny video, describing their product or service or company. And will publish this video to see it indexed on pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er keywords by Google and catch the attention of potential customers.

This is really worth the efforts. Submitting video to YouTube.com is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

great because you can get nice traffic. But with Google the situation becomes even better. Having or not having video as part of your free

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Internet marketing promotion strategy can cost you extra hundreds or thousands of visitors from Google. No one would like to lose this extr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

traffic

Making Video for Getting Snippet in Results = New Internet Marketing Promotion and SEO Trend!

And if you agree

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bout that, then hurry up to apply this new strategy. Right now not so many people have noticed it. When doing the tests I started with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eywords + video to see that. And later on tried just search for keywords without adding video and in some niches the video is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

already up on page 2 or 3. It is already in life!

I think soon we will see the flood of "video for SEO" Internet marketing courses. But b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fore this happens, right now as you are reading this article, this trend is hot and new. And you have the chance to be in the first line to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reap the fruits of using it!

Congratulations with the advent of new Internet marketing promotion strategy! More good strategies on the way

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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